Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Understanding and Responding to Hoarding’s Unique Challenges
If you’ve ever responded to a job and found yourself face-to-face with a wall of newspapers, a labyrinth of narrow walkways, or a kitchen that...
Boots on the Ground: How to Use Trade Promotion for Long-Term Growth
How can companies in the cleaning and restoration industries use trade promotion as a powerful strategy to grow their brand, build stronger community ties, and...
First-Time CEO, Big-Time Impact: Kelly Brewer on Her First 90 Days with Insurcomm
In this episode of Take 5 with Cleanfax, Jeff Cross, ISSA Media Director, visits with Kelly Brewer, Insurcomm CEO, to hear firsthand about her leadership...
No Hype Zone: Real Strategies for Using AI in Business Operations
How is artificial intelligence used in the cleaning and disaster restoration industries? In this expert panel discussion, two forward-thinking business owners reveal the truth about...
The Business Case for IAQ: Turn Clean Air Into Clean Profit
In the industry, a powerful shift is occurring—one that connects the industry’s long-standing strengths in floor cleaning with an urgent public health priority: Indoor air...
Know Your Rights With Property Insurance Claims
Navigating property insurance claims can be challenging, particularly without a solid grasp of the rules and procedures that guide the process. Contractors must have a...
Are Your Marketing Blind Spots Holding Your Company Back?
Every cleaning and restoration business owner wants the same thing: more customers, more growth, and a stronger brand presence. Yet, despite their best efforts, many hit roadblocks....
The AWOL Client
Dealing with AWOL clients—those who book an appointment but are not present when techs arrive or say the check is in the mail—can be a...
The Chilling Reality of Mold
Mold is everywhere, and how it affects people’s health varies from one person to another. Some individuals aren’t affected at all, while others can become...
Meet Agatha
Have you ever wondered what’s inside an artificial intelligence (AI) tool, what makes it work, and what makes it seem … well … alive? I...
