Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
7 Blind Spots Threatening Business Growth in 2026
As we go into 2026, business owners are focused on growth. But fewer are paying attention to the blind spots that can quietly undermine everything...
In Memoriam: Lee Pemberton
The professional cleaning and restoration industry has lost one of its true pioneers. Leroy (Lee) Edward Pemberton, founder of Pembertons Cleaning & Restoration Supply in...
Uncover the Hidden Health Threats in Carpet
Beneath your feet lies a hidden reservoir—carpet that quietly traps more than dust. Research now shows that secondhand smoke, cannabis aerosols, vape residue, and even...
The Lead Machine
Leads are essential to business success, much as oxygen is to life. However, the most effective business owners and managers do not leave their success...
Margins Under Pressure: Inside the Realities Reshaping Restoration
If you lead a restoration company, you already feel the pressure—rising labor costs, volatile materials, overhead that refuses to settle, and pricing structures that are...
The Titans of Rug Washing: How MOR and Centrum Force Advance a Legacy
In the cleaning industry, technology shapes production, profitability, and reputation. Nowhere is that more evident than in the world of rug washing, where innovation has...
The Trust Gap: How to Win Over Today’s Skeptical Client
Buyers in today’s marketplace are more skeptical, more cautious, and more overloaded with sales noise than ever before. In this episode of Straight Talk!, we...
A New Era at ISSA: Kim Althoff on Leadership, Legacy, and the Road Ahead
When Kim Althoff officially stepped into her role as ISSA’s new Executive Director, the news came as both a celebration and a natural evolution. After...
Culture You Can Measure
Culture often gets dismissed as the “soft side” of business. But what if leaders could prove that connection—between people, performance, and purpose—moves real numbers? In...
Prospecting Pitfalls: Why ‘Spray and Pray’ Dooms Your Email Before Delivery
Email prospecting once felt like the magic formula for new business—but not anymore. Is all lost? Perhaps not. Harrison shows where email still fits, and...
