Jeff Cross

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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The Final Frontier: June 2016 Foreword

June 2016 Foreword by Jeff Cross It’s always refreshing to hear from our subscribers by telephone or email about how they value the information in...
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May 2016 Foreword: Doom & Gloom of working with insurance companies

At the RIA’s International Restoration Convention & Industry Expo in Orlando recently, I was privileged to attend several workshops that were truly beneficial to restoration...
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Above and Beyond Basic Truckmount Maintenance

Think back to the time when you first decided to go into business. You might have chosen to clean carpet with a portable extractor, or...
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April 2016 Foreword: Trumped!

If you enjoy playing cards, you know what a trump card is and the power it holds. When you have it, you feel pretty good....
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March 2016 Foreword: Way Too Cheap

“My competition's pricing is so cheap!” “I can’t believe how little they charge for cleaning.” “I saw one of their estimates. It was about three...
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February 2016 Foreword: Dating Prospects

Peter Crosa, an independent insurance adjuster, a good friend of mine and one of the instructors at the Restoration Strategies workshops, said something to me...
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Study your Customers

Psychology, according to the Oxford Advanced Learner’s Dictionary, is this: “The scientific study of the human mind and its functions, especially those affecting behavior in...
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The Seven Deadly Sins

For our industry, you can, no doubt, think of more than seven business decisions or mistakes you hate (and unfortunately sometimes make)… those decisions or...
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The Directory… and More

It’s that time of year again… time for you to thumb through the absolute best and most thorough compilation of industry manufacturers, suppliers and distributors,...
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The Winter Truckmount Guide

It’s almost here, and for some of us, it will probably arrive with a vengeance. That’s right… winter is just around the corner, and for...

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