Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
The Trust Factor: An Inside Look at RIA’s New Ethics Framework
Ethics can sound like a soft topic—until trust breaks down, claims get messy, and the reputation of an entire industry begins to feel the pressure....
Why Air Quality is the New Five-Star Standard
Indoor air quality and mold management have moved well past the maintenance department. In the global hospitality industry, they are now brand issues, guest experience...
Gabe Rowley: Much More Than Option 5 on the IICRC Helpdesk
What happens when you call the IICRC? Most people in the cleaning and restoration industry know the IICRC by its certifications, its standards, and the...
Policy in Motion: Why the IICRC Legislative Fly-In Matters to You
What happens in Washington, D.C. doesn’t stay in Washington—it impacts every corner of the cleaning and restoration industry. In this conversation, we explore the IICRC...
Alisha Hooks: Inside the IICRC’s Renewals and Reinstatement Team
What does it really mean to serve the customer? It's a question every business asks, but not every role answers it as directly as this...
A Quiet Change in Xactimate Could Cost You on Every Job
Something is changing inside Xactimate, and it may already be affecting the bottom line of restoration companies across the country before many owners have even...
You Don’t Need to Be Bigger—You Need to Be Faster
Have you ever lost a job to a bigger company and thought, “We could have done that better and faster—they should have chosen us”? Most...
Angelina Dixson: How the IICRC Markets the Value of Certification
What does marketing look like inside the IICRC—and why does it matter? In this episode of Unscripted, an IICRC video production, Angelina Dixson, Marketing Supervisor...
The Most Dangerous Phrase in Business
Few phrases in business are as quietly perilous as "We've always done it this way." It can masquerade as wisdom or loyalty, yet more often...
Why Better Sales Training Won’t Fix Your Sales Problem
When sales numbers disappoint, the instinct is usually the same: find a new training program, bring in a methodology, sharpen the team. It feels proactive....
