Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Writing Your Bio? It’s NOT All About You!
You’ve probably found as your career and business have progressed that, on occasion, you’ve been asked to write and submit your own personal bio. It...
Sharpen Your Focus
Diversification has always been a top strategy for forward-thinking entrepreneurs. If you offer one service and it works, why not offer a second, and a...
AI-Generated Content—What Marketers Need to Know
Written content generated by artificial intelligence (AI) is currently all the rage. At the very least, AI-generated content would appear to be a huge time...
The 2023 Restoration Industry Leaders Review
Growing a business today is a challenging task that requires a combination of strategic planning, innovative thinking, and the ability to adapt to ever-changing market...
Cybersecurity and the Cleaning Industry
As our lives and careers become ever more dependent on digital technology, cybersecurity is an issue that affects everyone. Cybercrime can be costly and damaging...
Under the Hood
A recent Take 5 With Cleanfax video focused on how search engines work, how your website can get their attention, and some tips and tricks...
Is There a Dark Side to AI?
In a recent article by the BBC, British-Canadian cognitive psychologist and computer scientist Geoffrey Hinton—the aptly named “Godfather of AI” for his role in creating...
Canadian Wildfire Smoke Highlights Need to Protect Outdoor Workers
Earlier this month, smoke from wildfires in Quebec and Northern Ontario, Canada, caused elevated levels of air pollution in many portions of the Northeastern United...
Polish Your Online Presence in 3 Ways
The internet has come a long way since 1991 when it first became publicly available. By the year 2000, according to career website Zippia, 361...
100 Years of Supply and Demand
ISSA, the worldwide cleaning industry association, was founded on distribution. ISSA grew with distribution. And while ISSA values all its member classes, distribution remains close...
