Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Is There a Dark Side to AI?
In a recent article by the BBC, British-Canadian cognitive psychologist and computer scientist Geoffrey Hinton—the aptly named “Godfather of AI” for his role in creating...
Canadian Wildfire Smoke Highlights Need to Protect Outdoor Workers
Earlier this month, smoke from wildfires in Quebec and Northern Ontario, Canada, caused elevated levels of air pollution in many portions of the Northeastern United...
Polish Your Online Presence in 3 Ways
The internet has come a long way since 1991 when it first became publicly available. By the year 2000, according to career website Zippia, 361...
100 Years of Supply and Demand
ISSA, the worldwide cleaning industry association, was founded on distribution. ISSA grew with distribution. And while ISSA values all its member classes, distribution remains close...
A Unique View of Pet Odor Control Services
By Jeff Cross, Media Director I had an eye-opening discussion recently with Jim Pemberton, the president of Pembertons in McKeesport, PA. For some reason, the...
Earth Day—Celebrating a Healthy Environment
According to the U.S. Environment Protection Agency, Earth Day, which always occurs on April 22, was started in 1970 by U.S. Senator Gaylord Nelson (D-Wisconsin)...
Today’s Restoration Tech, Tools, and Tips
By Jeff Cross, Media Director Starting up and growing a disaster restoration company is not for the faint of heart. It takes drive, determination, and...
Don’t Fall Prey to Overzealous Adjusters
By Jeff Cross If you have fallen prey to something, it’s usually not good news. When it happens, you might not want to talk about...
The Restoration Pricing Saga
By Jeff Cross When I was discussing possible editorial topics with Kristy Cohen, the CEO of the Restoration Industry Association (RIA), what jumped out to...
How to Navigate the Hostile Restorer/Adjuster Environment: An Exclusive Q&A With Peter Crosa
By Jeff Cross The relationship between insurance adjusters and contractors has been one that has struggled for decades. Now, adversarial relationships are almost expected by...
