Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
A Framework for Cleaning That Saves Lives
At the Experience Convention and Trade Show last week in Las Vegas, Dr. Gavin Macgregor-Skinner, Senior Director of ISSA, and RJ Patel, founder of PCT...
Certified to Advocate: Taking Restoration’s Story to Washington
Philip Kahn-Pauli didn't want to be just another lobbyist walking the halls of Congress on behalf of an industry he'd never worked in. Before he...
How Restoration Contractors Can Dominate Online
Restoration contractors who dominate online are not the ones with the biggest storm season. They are the ones who never let demand depend on the...
They Are Watching You
A crew can clean the same carpet for three years, never hear a single complaint, and still lose the client. Same house, same living room,...
The Competitive Advantage Your Rivals Can’t Buy
Walk down a cereal aisle and count the boxes. Two hundred of them, easy, each one in neon colors with a cartoon mascot promising to...
Why Good Customers Quietly Disappear
A carpet cleaning job can go perfectly, and a customer can still disappear. The carpet dries nicely, the invoice gets paid, and everything looks fine...
Before the Trucks Roll: Inside Disaster Communications
When a hurricane makes landfall, a tornado tears through a community, or floodwaters overtake a town, disaster restoration contractors are ready to help. But before...
That Deadly Moment When You Stopped Learning
Every restoration pro has watched clean water go bad. A category one loss starts out “clean.” Nobody contaminates it. Nobody has to. It just sits...
Hiring Without an HR Department
For many small and mid-sized cleaning companies, the human resources (HR) department consists of one person: The owner. That same owner may be recruiting employees,...
Turning Customer Reviews Into Marketing Fuel
Every marketing consultant tells cleaning and restoration owners the same thing: Get more reviews. The advice is sound as far as it goes. Reviews build...
