Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Take a Peek Inside the Restoration of Notre Dame Cathedral
A video report by CBS News reveals the restoration work that’s being performed on the Notre Dame Cathedral in Paris, since a fire devastated the structure...
The Difference Between SEO and Local SEO—and Which Is Best for Your Business
SEO—search engine optimization—can already be a murky area for business owners, who don’t fully grasp what it is and the importance of what it does....
Florida Homeowners Face More Storm Cleanup Amidst an Insurance Crisis
The cleanup continues in the state of Florida this week after at least one tornado hit the state on Thursday, October 12, damaging homes, vehicles,...
The Insidious Danger of ‘Displacement Activities’
In today’s fast-paced business world, many entrepreneurs struggle to balance non-essential activities with their core business tasks. These “displacement activities” can be sneaky and, if...
Why You Need to Bother With Branding
The idea of branding can conjure up a number of negative thoughts for a business owner: Branding takes research. Branding requires creativity and the brainstorming...
ISSA Launches Cybersecurity Program for Members
ISSA, in partnership with CyberControls LLC powered by Elpha Secure and Bolton Street Programs, is excited to announce the launch of an exclusive cutting-edge cybersecurity...
OSHA Urges Hazard Awareness in Wake of Hurricane Idalia
Via a recent news brief, the Occupational Safety and Health Administration (OSHA) of the U.S. Department of Labor (DOL) urged response crews and residents of...
Writing Your Bio? It’s NOT All About You!
You’ve probably found as your career and business have progressed that, on occasion, you’ve been asked to write and submit your own personal bio. It...
Sharpen Your Focus
Diversification has always been a top strategy for forward-thinking entrepreneurs. If you offer one service and it works, why not offer a second, and a...
AI-Generated Content—What Marketers Need to Know
Written content generated by artificial intelligence (AI) is currently all the rage. At the very least, AI-generated content would appear to be a huge time...
