Jeff Cross

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Water Damage

Understanding Water Damage Categories

Success in water damage restoration hinges on accurate assessments and adherence to industry standards. One often overlooked but critical assessment aspect is classifying water damage...
Jeff Bishop

In Memoriam: Jeff Bishop

Jeff Bishop passed away with family and friends at his side on May 5, 2025. He was 80 years old. I first met Jeff in...
How to focus on cleaning and restoration company growth.

The Future of Restoration Growth

In the cleaning and disaster restoration industries, great service used to be your golden ticket. However, according to Scott K. Edinger—a nationally recognized business consultant...
Learn how to scale your cleaning or restoration company.

Scale Without Burnout: 5 Proven Levers for Smarter Business Growth

Busy business owners and entrepreneurs often consider scaling their companies, yet they wonder how they can do it without more personal involvement—and they feel they...
How to improve restoration training programs.

Why Most Restoration Training Fails—And What to Do Instead

The clock hit 9:45 a.m. Lisa Browning had been sitting alone in the restoration company’s conference room for about 45 minutes. The same owner who’d...
hoarding

Understanding and Responding to Hoarding’s Unique Challenges

If you’ve ever responded to a job and found yourself face-to-face with a wall of newspapers, a labyrinth of narrow walkways, or a kitchen that...
Learn how to use trade promotion to help grow your cleaning or restoration company.

Boots on the Ground: How to Use Trade Promotion for Long-Term Growth

How can companies in the cleaning and restoration industries use trade promotion as a powerful strategy to grow their brand, build stronger community ties, and...
Kelly Brewer

First-Time CEO, Big-Time Impact: Kelly Brewer on Her First 90 Days with Insurcomm

In this episode of Take 5 with Cleanfax, Jeff Cross, ISSA Media Director, visits with Kelly Brewer, Insurcomm CEO, to hear firsthand about her leadership...
Unscripted

No Hype Zone: Real Strategies for Using AI in Business Operations

How is artificial intelligence used in the cleaning and disaster restoration industries? In this expert panel discussion, two forward-thinking business owners reveal the truth about...
Amy Prihoda

The Business Case for IAQ: Turn Clean Air Into Clean Profit

In the industry, a powerful shift is occurring—one that connects the industry’s long-standing strengths in floor cleaning with an urgent public health priority: Indoor air...

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