Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
The Insidious Danger of ‘Displacement Activities’
In today’s fast-paced business world, many entrepreneurs struggle to balance non-essential activities with their core business tasks. These “displacement activities” can be sneaky and, if...
Why You Need to Bother With Branding
The idea of branding can conjure up a number of negative thoughts for a business owner: Branding takes research. Branding requires creativity and the brainstorming...
ISSA Launches Cybersecurity Program for Members
ISSA, in partnership with CyberControls LLC powered by Elpha Secure and Bolton Street Programs, is excited to announce the launch of an exclusive cutting-edge cybersecurity...
OSHA Urges Hazard Awareness in Wake of Hurricane Idalia
Via a recent news brief, the Occupational Safety and Health Administration (OSHA) of the U.S. Department of Labor (DOL) urged response crews and residents of...
Writing Your Bio? It’s NOT All About You!
You’ve probably found as your career and business have progressed that, on occasion, you’ve been asked to write and submit your own personal bio. It...
Sharpen Your Focus
Diversification has always been a top strategy for forward-thinking entrepreneurs. If you offer one service and it works, why not offer a second, and a...
AI-Generated Content—What Marketers Need to Know
Written content generated by artificial intelligence (AI) is currently all the rage. At the very least, AI-generated content would appear to be a huge time...
The 2023 Restoration Industry Leaders Review
Growing a business today is a challenging task that requires a combination of strategic planning, innovative thinking, and the ability to adapt to ever-changing market...
Cybersecurity and the Cleaning Industry
As our lives and careers become ever more dependent on digital technology, cybersecurity is an issue that affects everyone. Cybercrime can be costly and damaging...
Under the Hood
A recent Take 5 With Cleanfax video focused on how search engines work, how your website can get their attention, and some tips and tricks...
