Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
Meet the Youngest-Ever Female IICRC Certified Restoration Technician
She is too young to drive, but not too young to dry. Olivia Haynes spent part of last winter with days of intense classroom instruction,...
Restoration’s Biggest Opportunity May Come Before the Emergency
Restoration professionals are usually the ones who show up after disaster strikes, but the businesses and property owners who fare best in a crisis are...
The Trust Factor
Buyers today are not the same as they were even a few years ago. They are more informed, more cautious, and far more skeptical. For...
What Really Matters When You’re Ready to Sell
You had a great year. Revenue is up. The phone kept ringing. So when you call a restoration broker and float the idea of selling,...
AI Mistakes: The Risks, Costs, and Realities
Artificial intelligence is no longer the shiny new toy it was a year or two ago. Most business owners have experimented with it, many use...
The AI Employee Era
The carpet and floor cleaning and restoration industries have already lived through plenty of disruption. New equipment, chemistry, robotics, changing customer expectations, and nonstop margin...
The Confidence Trap
In the cleaning and restoration industries, experience is valuable—until it becomes a reason to stop learning. Years in the business build judgment, instinct, and credibility,...
What 250 Years of America Can Teach Business Owners About Leadership
As America approaches its 250th anniversary, conversations about leadership, work ethic, entrepreneurship, and community are taking on new meaning. For the owner of a cleaning...
The 2026 Restoration Benchmarking Survey Report
If last year’s survey painted a picture of an industry under pressure, the 2026 edition confirms that the pressure hasn’t let up—and in some areas,...
From the Jobsite to Capitol Hill: RIA Gives Restorers a Direct Line to Lawmakers
Every contractor, owner, estimator, and team leader in the restoration industry has an opportunity—and, many would argue, a responsibility—to help shape the policies that govern...
