Jeff Cross

Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].

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The Confidence Trap

The Confidence Trap

In the cleaning and restoration industries, experience is valuable—until it becomes a reason to stop learning. Years in the business build judgment, instinct, and credibility,...
small business owner

What 250 Years of America Can Teach Business Owners About Leadership

As America approaches its 250th anniversary, conversations about leadership, work ethic, entrepreneurship, and community are taking on new meaning. For the owner of a cleaning...
2026 restoration benchmarking survey

The 2026 Restoration Benchmarking Survey Report

If last year’s survey painted a picture of an industry under pressure, the 2026 edition confirms that the pressure hasn’t let up—and in some areas,...
Krystie Reeves and Adam Campbell

From the Jobsite to Capitol Hill: RIA Gives Restorers a Direct Line to Lawmakers

Every contractor, owner, estimator, and team leader in the restoration industry has an opportunity—and, many would argue, a responsibility—to help shape the policies that govern...
complaints

Autopsy of a Complaint

Grab your gloves, a pen, a clipboard, and something sharp—because it’s time to perform an autopsy. Nobody died. The only thing on the table is...
take5 professionalism

When Jobs Go Sideways

Many still judge professionalism by visible signs. The truck looks sharp. The equipment is top-of-the-line. The technician arrives in a clean uniform. Those details matter,...
Team Ossanna

The 2026 Cleaning Industry Leaders Review: Team Ossanna

Driven by Discipline Andrew Michael Ossanna Team Ossanna opened its doors in 2017 to serve commercial clients across Arizona with professional...
robot 800

When AI Guesses Wrong, Floors Pay the Price

Just how smart is artificial intelligence these days? It depends on whom you ask. And when it comes to resilient flooring, AI may not be...
burger and fries

Is Your Company Pretty on the Outside but Ugly on the Inside?

You are hungry. You walk into a restaurant that looks fantastic. You glance at the menu, and there it is—a glossy photo of a burger...
Spot Out Inc.

The 2026 Cleaning Industry Leaders Review: Spot Out Inc.

Where Team Comes First Spot Out Inc. in Palm Desert, California, stands on the foundation of family, discipline, and the unwavering belief that the right...

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