Jeff Cross

Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].

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Kevin Mlynarek, founder and CEO of IdealTraits Inc., spoke at The Experience Convention and Trade Show in Las Vegas last month.

Hiring Doesn’t Have to Suck

Kevin Mlynarek sometimes enjoys a blunt statement. Hiring is not an expense to dread, and it doesn’t have to suck. Mlynarek is founder and CEO...
extreme weather

Before the Forecast Becomes the Emergency

A flooded parking lot can stop a business cold. A heat wave that drags into its second week can do the same, as can a...
What to do with hidden spots or stains

The Stain Hiding Under the Sofa Says Everything

It’s 4:40 p.m. on a Friday, and a technician is finishing a living room carpet cleaning job at the end of a long week. He...
Dayspring Restoration

2026 Restoration Industry Leaders Review: Dayspring Restoration

Mark Springer did not set out to spend his life in restoration. Mark Springer His father founded Dayspring Restoration in 1989,...
Andre Zwanenburg

Everything Is Asbestos Until Proven Otherwise

Restoration crews cut into walls, ceilings and flooring every day, and Andre Zwanenburg, owner of the Asbestos Institute, wants them to treat everything they cut...
Bioteam

2026 Restoration Industry Leaders Review: Bioteam

Most restoration companies grow by adding services. Krystie Reeves continues to build BioteamAZ by refusing to do so. Krystie Reeves The...
Focus on speaking with the customer before beginning work.

Do Your Techs Pass the Front Door Test?

Your technician pulls into the driveway, and the homeowner is already waiting at the front door with her arms crossed. The last company she hired...
mold inspection

Why Mold Remediation Shouldn’t Grade Its Own Work

After a mold or water-damage remediation job wraps up, someone must decide whether the space is clean. For Raj Manickam, CEO of SteamMaster Restoration and...
light bulb

Stop Chasing Tactics and Find Your Marketing Recipe

When leads slow down, many cleaning and restoration business owners reach for whatever is new, and right now that means AI. Dean Mercado, founder and...
Cleaning and restoration business success

When Success Doesn’t Feel Like Success

A full schedule and a wall of five-star reviews don't guarantee an owner who likes the life the company built. The books look great. The...

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