Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
They Are Watching You
A crew can clean the same carpet for three years, never hear a single complaint, and still lose the client. Same house, same living room,...
The Competitive Advantage Your Rivals Can’t Buy
Walk down a cereal aisle and count the boxes. Two hundred of them, easy, each one in neon colors with a cartoon mascot promising to...
Why Good Customers Quietly Disappear
A carpet cleaning job can go perfectly, and a customer can still disappear. The carpet dries nicely, the invoice gets paid, and everything looks fine...
Before the Trucks Roll: Inside Disaster Communications
When a hurricane makes landfall, a tornado tears through a community, or floodwaters overtake a town, disaster restoration contractors are ready to help. But before...
That Deadly Moment When You Stopped Learning
Every restoration pro has watched clean water go bad. A category one loss starts out “clean.” Nobody contaminates it. Nobody has to. It just sits...
Hiring Without an HR Department
For many small and mid-sized cleaning companies, the human resources (HR) department consists of one person: The owner. That same owner may be recruiting employees,...
Turning Customer Reviews Into Marketing Fuel
Every marketing consultant tells cleaning and restoration owners the same thing: Get more reviews. The advice is sound as far as it goes. Reviews build...
Stephanie Reynaud: Guiding the Volunteers Behind IICRC Certifications
Behind every IICRC certification program is a group of industry volunteers and someone coordinating their work. Stephanie Reynaud, the IICRC's certification development supervisor, spends her...
Procrastination Charges Interest
Procrastination in a cleaning or restoration company is rarely a calendar problem. It's a fear response, and it charges interest. There's a job on your...
Cleaning Pro’s Guide to Removing Self-tanning Products From Carpet
Self-tanning lotions and sprays have become a year-round habit for many, not just a pre-vacation ritual. That means two things: more opportunity to use your...
