Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Build a Legacy Worth Leaving Behind
When Chuck Violand talks about legacy, he’s not talking about plaques on a wall or a name on a building. He’s talking about something quieter—the...
AI Won’t Save You—But These Three Skills Might
Artificial intelligence (AI) is everywhere, and the pace of change isn’t slowing down. For business owners in the cleaning and restoration industry, the real question...
Beyond the Manual: The Hidden Work Behind IICRC Education
When technicians walk into an Institute of Inspection, Cleaning, and Restoration Certification (IICRC)-approved class, they see a manual, a schedule, and an instructor at the...
Five Technologies That Clean the Air
When Doug Hoffman, the executive director of the National Organization of Remediators & Microbial Inspectors (NORMI) talks about air quality, he doesn't start with products....
Building a Restoration Company the Old-Fashioned Way
Thomas Brennan wasn't planning a career in cleaning and restoration. He was just a high school kid looking for a way out of class early,...
Mold’s New Rulebook and the Microbial Shift Reshaping Remediation
Doug Hoffman, executive director of the National Organization of Remediators & Microbial Inspectors (NORMI), didn’t sugarcoat it: The mold and microbial sector is entering a...
The Technician Path to Ownership: How Two Techs Built Zerorez Companies
There's a certain kind of ambition that doesn't announce itself right away. It builds quietly, through years of early mornings, long drives between jobs, and...
The No-Nonsense Filter for Cutting Through the AI Noise
Artificial intelligence is no longer just a future possibility; it has arrived, and small business owners across all industries are feeling the pressure to act....
AI Just Changed How Customers Choose Cleaning and Restoration Companies
You might be busy right now. Phones are ringing, trucks are rolling, and customers seem happy. But according to business coach John Clendenning, founder of...
Inside the S520: The Standard That Changed Mold Remediation
When conversations about mold surface, they usually focus on what went wrong. Who failed to follow the rules? Who is responsible? Who pays? What often...
