Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
Inside RIA’s Fight for Restoration Recognition
For decades, restoration companies have filed their paperwork, bought their insurance, and reported their payroll under federal classification codes written for other industries. A firm...
Not Every Customer Complaint Deserves an Apology
A customer calls three days after a carpet cleaning job, upset that the carpet smells like urine. The crew did nothing wrong—the dog came back...
The New Rules of Winning Customers in an AI-Driven World
Artificial intelligence (AI) isn't just changing how service companies operate. It's changing how customers buy. Companies that rely on outdated sales tactics or slow follow-up...
Your Employees Are Using AI. But Are They Still Thinking?
Artificial intelligence has moved from novelty to daily habit inside a remarkably short window. For business owners and executives across the cleaning, facility solutions, and...
Meet the Youngest-Ever Female IICRC Certified Restoration Technician
She is too young to drive, but not too young to dry. Olivia Haynes spent part of last winter with days of intense classroom instruction,...
Restoration’s Biggest Opportunity May Come Before the Emergency
Restoration professionals are usually the ones who show up after disaster strikes, but the businesses and property owners who fare best in a crisis are...
The Trust Factor
Buyers today are not the same as they were even a few years ago. They are more informed, more cautious, and far more skeptical. For...
What Really Matters When You’re Ready to Sell
You had a great year. Revenue is up. The phone kept ringing. So when you call a restoration broker and float the idea of selling,...
AI Mistakes: The Risks, Costs, and Realities
Artificial intelligence is no longer the shiny new toy it was a year or two ago. Most business owners have experimented with it, many use...
The AI Employee Era
The carpet and floor cleaning and restoration industries have already lived through plenty of disruption. New equipment, chemistry, robotics, changing customer expectations, and nonstop margin...
