Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
3 Time Management Techniques to Improve Your Efficiency
Time. It’s precious because it’s limited. We all have the same 24 hours a day—but only 24 hours a day—to do everything we want to...
Don’t Miss Out! ISSA Show North America 2023 Starts on Monday
It’s not too late to register and be on hand for ISSA Show North America 2023—the annual trade show that brings together leaders from the...
6 Steps to Use to Achieve Any Goal
If there’s any one trait that could be pinned on all entrepreneurs, it might be “goal driven.” Entrepreneurs are successful in a huge way due...
The Mistake You’re Making With Your Marketing Message
You might have heard the expression “content is king.” As someone who spent decades as a marketing copywriter and graphic designer, I can tell you...
Take a Peek Inside the Restoration of Notre Dame Cathedral
A video report by CBS News reveals the restoration work that’s being performed on the Notre Dame Cathedral in Paris, since a fire devastated the structure...
The Difference Between SEO and Local SEO—and Which Is Best for Your Business
SEO—search engine optimization—can already be a murky area for business owners, who don’t fully grasp what it is and the importance of what it does....
Florida Homeowners Face More Storm Cleanup Amidst an Insurance Crisis
The cleanup continues in the state of Florida this week after at least one tornado hit the state on Thursday, October 12, damaging homes, vehicles,...
The Insidious Danger of ‘Displacement Activities’
In today’s fast-paced business world, many entrepreneurs struggle to balance non-essential activities with their core business tasks. These “displacement activities” can be sneaky and, if...
Why You Need to Bother With Branding
The idea of branding can conjure up a number of negative thoughts for a business owner: Branding takes research. Branding requires creativity and the brainstorming...
ISSA Launches Cybersecurity Program for Members
ISSA, in partnership with CyberControls LLC powered by Elpha Secure and Bolton Street Programs, is excited to announce the launch of an exclusive cutting-edge cybersecurity...
