Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
To TPA or Not to TPA
In the realm of the restoration industry, success is often mixed with challenges. One that comes to mind that industry professionals face is whether or...
Don’t Miss Today’s Free Webinar: Insurance Restoration Strategies Unlocked
The disaster restoration industry has morphed and changed over the years, and right now, we have a combative attitude between insurance companies and contractors, those...
The Future of the Cleaning Industry
It’s a universally accepted truth. No one knows precisely what the future will bring. The future is a mystery that is constantly unfolding and, when...
3 Time Management Techniques to Improve Your Efficiency
Time. It’s precious because it’s limited. We all have the same 24 hours a day—but only 24 hours a day—to do everything we want to...
Don’t Miss Out! ISSA Show North America 2023 Starts on Monday
It’s not too late to register and be on hand for ISSA Show North America 2023—the annual trade show that brings together leaders from the...
6 Steps to Use to Achieve Any Goal
If there’s any one trait that could be pinned on all entrepreneurs, it might be “goal driven.” Entrepreneurs are successful in a huge way due...
The Mistake You’re Making With Your Marketing Message
You might have heard the expression “content is king.” As someone who spent decades as a marketing copywriter and graphic designer, I can tell you...
Take a Peek Inside the Restoration of Notre Dame Cathedral
A video report by CBS News reveals the restoration work that’s being performed on the Notre Dame Cathedral in Paris, since a fire devastated the structure...
The Difference Between SEO and Local SEO—and Which Is Best for Your Business
SEO—search engine optimization—can already be a murky area for business owners, who don’t fully grasp what it is and the importance of what it does....
Florida Homeowners Face More Storm Cleanup Amidst an Insurance Crisis
The cleanup continues in the state of Florida this week after at least one tornado hit the state on Thursday, October 12, damaging homes, vehicles,...
