Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Beyond the Badge: What the IICRC Certified Firm Program Delivers to You
In an industry where credibility and professionalism shape reputations, the IICRC Certified Firm program continues to set the bar. It’s not just a badge on...
The Human Side of Trauma Cleanup
When a tragedy occurs—whether a violent crime, suicide, or unattended death—the trauma extends far beyond the physical scene. While emergency personnel are the first to...
The Curiosity Bottleneck Killing Your Training Programs
Rachel Adams sees the same pattern play out in her restoration courses. A student arrives speaking little to no English and is gripped by a...
How to Build Real Connections on LinkedIn
Sales trainer Troy Harrison has identified a gap between how most professionals use LinkedIn and how the platform is intended to function. He emphasizes practical, everyday strategies,...
Director’s Cut: What’s New and Cool at ISSA Show North America 2025
In this exclusive interview, Ed Nichols, the director of ISSA Show, shares what’s new, cool, and unmissable at this year’s event. ISSA Show North America...
From Dread to Dial: How to Overcome Sales Call Reluctance
If you’ve ever stared at the phone like it might bite, you are in good company. Sales call reluctance trips up rookies and veterans alike,...
An Immigrant’s Journey: From Caracas to the Gulf Coast
When Jesús Miranda left Caracas, Venezuela, for the U.S. in 2017, he wasn’t chasing opportunity. He was searching for meaning. That pursuit led him into...
How AI is Rewriting the Rules of Documentation
You might still remember the yellow binder days—when documenting a claim meant seven layers of carbon copies and a handshake at the bar. Mitch Byrom...
Win the Week at ISSA Show North America 2025
If your ISSA Show North America 2025 strategy is “I’m going to walk the floor and hope!” then this episode of Straight Talk! is your...
The IICRC in 2025 and Beyond: Growth, Standards, and a Volunteer Spirit Drive the Institute Forward
The Institute of Inspection, Cleaning, and Restoration Certification (IICRC) is moving at what Chairman of the Board Leslie Anderson described as “light speed.” From new...
