Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
The Business Case for IAQ: Turn Clean Air Into Clean Profit
In the industry, a powerful shift is occurring—one that connects the industry’s long-standing strengths in floor cleaning with an urgent public health priority: Indoor air...
Know Your Rights With Property Insurance Claims
Navigating property insurance claims can be challenging, particularly without a solid grasp of the rules and procedures that guide the process. Contractors must have a...
Are Your Marketing Blind Spots Holding Your Company Back?
Every cleaning and restoration business owner wants the same thing: more customers, more growth, and a stronger brand presence. Yet, despite their best efforts, many hit roadblocks....
The AWOL Client
Dealing with AWOL clients—those who book an appointment but are not present when techs arrive or say the check is in the mail—can be a...
The Chilling Reality of Mold
Mold is everywhere, and how it affects people’s health varies from one person to another. Some individuals aren’t affected at all, while others can become...
Meet Agatha
Have you ever wondered what’s inside an artificial intelligence (AI) tool, what makes it work, and what makes it seem … well … alive? I...
Unscripted: IICRC Instructor Diaries
We all recognize the profound impact of education. As a parent, you strive to ensure your child receives the education they need to succeed in...
No Smell Zone: Tools, Procedures, and Tips for Effective Odor Control
In this episode of Unscripted, an IICRC video production, the focus is on an essential skill for every cleaning and restoration professional: odor control. Mastering...
The FTC Ruling on Banning Noncompete Clauses
The Federal Trade Commission’s (FTC) impact on banning noncompete clauses created a buzz in the news recently, spawning many concerns and comments from business owners...
Unlock the Power of Video
What marketing strategies do you use for your cleaning and restoration business? Have you considered utilizing the power of video? In a recent episode of...
