Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
The 2023 Restoration Industry Leaders Review
Growing a business today is a challenging task that requires a combination of strategic planning, innovative thinking, and the ability to adapt to ever-changing market...
Cybersecurity and the Cleaning Industry
As our lives and careers become ever more dependent on digital technology, cybersecurity is an issue that affects everyone. Cybercrime can be costly and damaging...
Under the Hood
A recent Take 5 With Cleanfax video focused on how search engines work, how your website can get their attention, and some tips and tricks...
Is There a Dark Side to AI?
In a recent article by the BBC, British-Canadian cognitive psychologist and computer scientist Geoffrey Hinton—the aptly named “Godfather of AI” for his role in creating...
Canadian Wildfire Smoke Highlights Need to Protect Outdoor Workers
Earlier this month, smoke from wildfires in Quebec and Northern Ontario, Canada, caused elevated levels of air pollution in many portions of the Northeastern United...
Polish Your Online Presence in 3 Ways
The internet has come a long way since 1991 when it first became publicly available. By the year 2000, according to career website Zippia, 361...
100 Years of Supply and Demand
ISSA, the worldwide cleaning industry association, was founded on distribution. ISSA grew with distribution. And while ISSA values all its member classes, distribution remains close...
A Unique View of Pet Odor Control Services
By Jeff Cross, Media Director I had an eye-opening discussion recently with Jim Pemberton, the president of Pembertons in McKeesport, PA. For some reason, the...
Earth Day—Celebrating a Healthy Environment
According to the U.S. Environment Protection Agency, Earth Day, which always occurs on April 22, was started in 1970 by U.S. Senator Gaylord Nelson (D-Wisconsin)...
Today’s Restoration Tech, Tools, and Tips
By Jeff Cross, Media Director Starting up and growing a disaster restoration company is not for the faint of heart. It takes drive, determination, and...
