Jeff Cross

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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February 2016 Foreword: Dating Prospects

Peter Crosa, an independent insurance adjuster, a good friend of mine and one of the instructors at the Restoration Strategies workshops, said something to me...

Study your Customers

Psychology, according to the Oxford Advanced Learner’s Dictionary, is this: “The scientific study of the human mind and its functions, especially those affecting behavior in...

The Seven Deadly Sins

For our industry, you can, no doubt, think of more than seven business decisions or mistakes you hate (and unfortunately sometimes make)… those decisions or...
Alphabetized organizing filing system, close-up. Shot in studio with Phase One.

The Directory… and More

It’s that time of year again… time for you to thumb through the absolute best and most thorough compilation of industry manufacturers, suppliers and distributors,...

The Winter Truckmount Guide

It’s almost here, and for some of us, it will probably arrive with a vengeance. That’s right… winter is just around the corner, and for...

Somebody’s Watching Me

A carpet cleaning business owner told me the story of how he showed up at a job, a repeat customer, and the homeowner met him...

Stair Cleaning

If you dread the time during your carpet cleaning job when you must remove your favorite floor tool and grab that stair tool, it may...

Using Enzymes in Cleaning

Cleaning challenges occur every day, and at times traditional detergents are "just not enough" to obtain and produce the best results. When that occurs, consider...
Pocket watch against a calendar concept for planning or scheduling

Reaction Time

Every once in a while, it pays to step back and analyze what we are doing, especially with our businesses. What once worked as a...

Restoration Tools: Drying

A solid working knowledge and familiarity of industry drying principles and proven procedures is what all water damage and drying specialists must have. Add to...


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