Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
Is Your Carpet Cleaning Company Built for Commercial Accounts?
Commercial accounts can bring a carpet cleaning company steady revenue and long-term growth. They can also expose every weak spot in how that company is...
Why This Restoration Contractor Answers to the House, Not the Carrier
Restoration contractors do more than dry out basements and rebuild fire-damaged rooms. They also have to document what they find, justify the work they perform...
Where Researchers and Restorers Finally Talked Shop
Research only earns its keep in this industry when it changes something on the next job. That idea sits at the center of the CIRI...
Revenue Growth Through Diversification
Picture a technician packing up the wand in a customer’s living room when the homeowner asks, “Hey, while you’re here, can you do anything about...
How to Disappoint Customers the Right Way
A homeowner walks you into the living room, points at a brown blotch next to the recliner and asks, “Can you get that out?” You...
2026 Restoration Industry Leaders Review: Southeast Restoration
Ben Looper Building a restoration company is hard enough. Building one that spans multiple states, employs hundreds of team members, and...
Independent, Not Isolated
Independent restoration companies make up a large share of the industry, and many of them operate without the corporate support, shared systems or national network...
Hiring Doesn’t Have to Suck
Kevin Mlynarek sometimes enjoys a blunt statement. Hiring is not an expense to dread, and it doesn’t have to suck. Mlynarek is founder and CEO...
Before the Forecast Becomes the Emergency
A flooded parking lot can stop a business cold. A heat wave that drags into its second week can do the same, as can a...
The Stain Hiding Under the Sofa Says Everything
It’s 4:40 p.m. on a Friday, and a technician is finishing a living room carpet cleaning job at the end of a long week. He...
