Jeff Cross

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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2023 into the future

The Future of the Cleaning Industry

It’s a universally accepted truth. No one knows precisely what the future will bring. The future is a mystery that is constantly unfolding and, when...
Steve Toburen

The Insidious Danger of ‘Displacement Activities’

In today’s fast-paced business world, many entrepreneurs struggle to balance non-essential activities with their core business tasks. These “displacement activities” can be sneaky and, if...
commercial restoration

Sharpen Your Focus

Diversification has always been a top strategy for forward-thinking entrepreneurs. If you offer one service and it works, why not offer a second, and a...
Restoration Industry Leaders

The 2023 Restoration Industry Leaders Review

Growing a business today is a challenging task that requires a combination of strategic planning, innovative thinking, and the ability to adapt to ever-changing market...

Cybersecurity and the Cleaning Industry

As our lives and careers become ever more dependent on digital technology, cybersecurity is an issue that affects everyone. Cybercrime can be costly and damaging...
under the hood

Under the Hood

A recent Take 5 With Cleanfax video focused on how search engines work, how your website can get their attention, and some tips and tricks...
Supply chain

100 Years of Supply and Demand

ISSA, the worldwide cleaning industry association, was founded on distribution. ISSA grew with distribution. And while ISSA values all its member classes, distribution remains close...
pet odor

A Unique View of Pet Odor Control Services

By Jeff Cross, Media Director I had an eye-opening discussion recently with Jim Pemberton, the president of Pembertons in McKeesport, PA. For some reason, the...
restoration technology

Today’s Restoration Tech, Tools, and Tips

By Jeff Cross, Media Director Starting up and growing a disaster restoration company is not for the faint of heart. It takes drive, determination, and...
overzealous adjusters

Don’t Fall Prey to Overzealous Adjusters

By Jeff Cross If you have fallen prey to something, it’s usually not good news. When it happens, you might not want to talk about...


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