Jeff Cross

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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Robbie Bradshaw

Advocating for an Industry

Robbie Bradshaw’s path to the front lines of industry advocacy wasn’t a straight line—but it was a deliberate one. Raised in Portsmouth, Virginia, Bradshaw’s interest...
First impressions

The First 30 Seconds

Small actions, professionalism, and confidence can win customers over in the first 30 seconds. Kyle Kluth, operations leader at Pinnacle Eco Clean in Rochester, New...
Water Damage

Understanding Water Damage Categories

Success in water damage restoration hinges on accurate assessments and adherence to industry standards. One often overlooked but critical assessment aspect is classifying water damage...
Jeff Bishop

In Memoriam: Jeff Bishop

Jeff Bishop passed away with family and friends at his side on May 5, 2025. He was 80 years old. I first met Jeff in...
How to focus on cleaning and restoration company growth.

The Future of Restoration Growth

In the cleaning and disaster restoration industries, great service used to be your golden ticket. However, according to Scott K. Edinger—a nationally recognized business consultant...
Learn how to scale your cleaning or restoration company.

Scale Without Burnout: 5 Proven Levers for Smarter Business Growth

Busy business owners and entrepreneurs often consider scaling their companies, yet they wonder how they can do it without more personal involvement—and they feel they...
How to improve restoration training programs.

Why Most Restoration Training Fails—And What to Do Instead

The clock hit 9:45 a.m. Lisa Browning had been sitting alone in the restoration company's conference room for about 45 minutes. The same owner who'd...
hoarding

Understanding and Responding to Hoarding’s Unique Challenges

If you’ve ever responded to a job and found yourself face-to-face with a wall of newspapers, a labyrinth of narrow walkways, or a kitchen that...
Learn how to use trade promotion to help grow your cleaning or restoration company.

Boots on the Ground: How to Use Trade Promotion for Long-Term Growth

How can companies in the cleaning and restoration industries use trade promotion as a powerful strategy to grow their brand, build stronger community ties, and...
Kelly Brewer

First-Time CEO, Big-Time Impact: Kelly Brewer on Her First 90 Days with Insurcomm

In this episode of Take 5 with Cleanfax, Jeff Cross, ISSA Media Director, visits with Kelly Brewer, Insurcomm CEO, to hear firsthand about her leadership...

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