Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
What Really Matters When You’re Ready to Sell
You had a great year. Revenue is up. The phone kept ringing. So when you call a restoration broker and float the idea of selling,...
AI Mistakes: The Risks, Costs, and Realities
Artificial intelligence is no longer the shiny new toy it was a year or two ago. Most business owners have experimented with it, many use...
The AI Employee Era
The carpet and floor cleaning and restoration industries have already lived through plenty of disruption. New equipment, chemistry, robotics, changing customer expectations, and nonstop margin...
The Confidence Trap
In the cleaning and restoration industries, experience is valuable—until it becomes a reason to stop learning. Years in the business build judgment, instinct, and credibility,...
What 250 Years of America Can Teach Business Owners About Leadership
As America approaches its 250th anniversary, conversations about leadership, work ethic, entrepreneurship, and community are taking on new meaning. For the owner of a cleaning...
The 2026 Restoration Benchmarking Survey Report
If last year’s survey painted a picture of an industry under pressure, the 2026 edition confirms that the pressure hasn’t let up—and in some areas,...
From the Jobsite to Capitol Hill: RIA Gives Restorers a Direct Line to Lawmakers
Every contractor, owner, estimator, and team leader in the restoration industry has an opportunity—and, many would argue, a responsibility—to help shape the policies that govern...
Autopsy of a Complaint
Grab your gloves, a pen, a clipboard, and something sharp—because it’s time to perform an autopsy. Nobody died. The only thing on the table is...
When Jobs Go Sideways
Many still judge professionalism by visible signs. The truck looks sharp. The equipment is top-of-the-line. The technician arrives in a clean uniform. Those details matter,...
The 2026 Cleaning Industry Leaders Review: Team Ossanna
Driven by Discipline Andrew Michael Ossanna Team Ossanna opened its doors in 2017 to serve commercial clients across Arizona with professional...
