Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
Why Mold Remediation Shouldn’t Grade Its Own Work
After a mold or water-damage remediation job wraps up, someone must decide whether the space is clean. For Raj Manickam, CEO of SteamMaster Restoration and...
Stop Chasing Tactics and Find Your Marketing Recipe
When leads slow down, many cleaning and restoration business owners reach for whatever is new, and right now that means AI. Dean Mercado, founder and...
When Success Doesn’t Feel Like Success
A full schedule and a wall of five-star reviews don't guarantee an owner who likes the life the company built. The books look great. The...
A Framework for Cleaning That Saves Lives
At the Experience Convention and Trade Show last week in Las Vegas, Dr. Gavin Macgregor-Skinner, Senior Director of ISSA, and RJ Patel, founder of PCT...
Certified to Advocate: Taking Restoration’s Story to Washington
Philip Kahn-Pauli didn't want to be just another lobbyist walking the halls of Congress on behalf of an industry he'd never worked in. Before he...
How Restoration Contractors Can Dominate Online
Restoration contractors who dominate online are not the ones with the biggest storm season. They are the ones who never let demand depend on the...
They Are Watching You
A crew can clean the same carpet for three years, never hear a single complaint, and still lose the client. Same house, same living room,...
The Competitive Advantage Your Rivals Can’t Buy
Walk down a cereal aisle and count the boxes. Two hundred of them, easy, each one in neon colors with a cartoon mascot promising to...
Why Good Customers Quietly Disappear
A carpet cleaning job can go perfectly, and a customer can still disappear. The carpet dries nicely, the invoice gets paid, and everything looks fine...
Before the Trucks Roll: Inside Disaster Communications
When a hurricane makes landfall, a tornado tears through a community, or floodwaters overtake a town, disaster restoration contractors are ready to help. But before...
