Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
AI Is Calling. Will You Answer?
Ask any AI tool to recommend a carpet cleaner, a house cleaning service or a commercial cleaning company, and it will hand back a short...
From Classroom Kid to IICRC-Approved Instructor
Most restoration technicians can point to the first job that hooked them. Zane Reets can point to his first burn. He was somewhere between three...
Profit Leaks Hiding in Plain Sight
Picture a busy neighborhood diner. The burgers are great, the booths are full every weekend, and the owner still can't figure out why the bank...
The Most Expensive Mistake
Most cleaning company owners are charging too little. Not a little too little—a lot too little. You set your prices years ago, your costs crept...
Stop Pitching and Start Helping: Build Loyalty With Email
Customer inboxes are filling with AI-generated messages and pitches nobody requested. For a cleaning or restoration company willing to send something genuinely useful, that clutter...
Don’t Let a Chatbot Decide Who You Hire
Hiring used to begin with a handshake, or at least a phone call. Today, many job seekers apply and get rejected without ever speaking to...
Inside RIA’s Fight for Pricing Transparency
Restorers know the routine. The estimate goes in, a reviewer trims it back (sometimes way back) and the conversation about what the job cost either...
How IICRC Advocacy Drives Industry Change
Government agencies write rules whether the restoration industry weighs in or not, and those rules often come from people who have never stepped onto a...
If You Had to Rebuild Today…
Imagine walking out to the shop tomorrow morning and finding it empty. The vans are gone. The truckmount is gone. There’s no customer list, no...
When Harassment Shows Up at Work
For cleaning and restoration business owners, workplace harassment ranks among the most complicated human resources (HR) challenges they face. Employees often work overnight, operate in...
