Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Advocating for an Industry
Robbie Bradshaw’s path to the front lines of industry advocacy wasn’t a straight line—but it was a deliberate one. Raised in Portsmouth, Virginia, Bradshaw’s interest...
The First 30 Seconds
Small actions, professionalism, and confidence can win customers over in the first 30 seconds. Kyle Kluth, operations leader at Pinnacle Eco Clean in Rochester, New...
Understanding Water Damage Categories
Success in water damage restoration hinges on accurate assessments and adherence to industry standards. One often overlooked but critical assessment aspect is classifying water damage...
In Memoriam: Jeff Bishop
Jeff Bishop passed away with family and friends at his side on May 5, 2025. He was 80 years old. I first met Jeff in...
The Future of Restoration Growth
In the cleaning and disaster restoration industries, great service used to be your golden ticket. However, according to Scott K. Edinger—a nationally recognized business consultant...
Scale Without Burnout: 5 Proven Levers for Smarter Business Growth
Busy business owners and entrepreneurs often consider scaling their companies, yet they wonder how they can do it without more personal involvement—and they feel they...
Why Most Restoration Training Fails—And What to Do Instead
The clock hit 9:45 a.m. Lisa Browning had been sitting alone in the restoration company's conference room for about 45 minutes. The same owner who'd...
Understanding and Responding to Hoarding’s Unique Challenges
If you’ve ever responded to a job and found yourself face-to-face with a wall of newspapers, a labyrinth of narrow walkways, or a kitchen that...
Boots on the Ground: How to Use Trade Promotion for Long-Term Growth
How can companies in the cleaning and restoration industries use trade promotion as a powerful strategy to grow their brand, build stronger community ties, and...
First-Time CEO, Big-Time Impact: Kelly Brewer on Her First 90 Days with Insurcomm
In this episode of Take 5 with Cleanfax, Jeff Cross, ISSA Media Director, visits with Kelly Brewer, Insurcomm CEO, to hear firsthand about her leadership...
