Jeff Cross

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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One Tech or Two?

In service-based industries, uncertainty often emerges for companies that send out technician crews: Should technicians work alone or in pairs? This seemingly elementary question can...
Dean Mercado - Buyer's journey

5 Must-Have SOPs for Boosting Your Growth and Success

Did you know that the success and growth of your business can be significantly influenced by how well you implement Standard Operating Procedures (SOPs)? In...
Company Culture

The Culture Code: Cracking the Formula for Business Success

A positive company culture fosters a sense of belonging and purpose among employees, leading to higher levels of engagement and job satisfaction. When employees feel...
IICRC Standards Director Mili Washington

IICRC Standards: The Backbone of Progress and Compliance for Cleaning and Restoration

Cleanfax has partnered with the Institute of Inspection, Cleaning, and Restoration Certification (IICRC) to launch an industry program called Unscripted. This monthly broadcast will feature...
artificial intelligence

How to Use AI to Land Jobs

Artificial intelligence (AI) has become a force in various industries, and this is no exception for cleaning and restoration companies. Many are excited about the...

To TPA or Not to TPA

In the realm of the restoration industry, success is often mixed with challenges. One that comes to mind that industry professionals face is whether or...
2023 into the future

The Future of the Cleaning Industry

It’s a universally accepted truth. No one knows precisely what the future will bring. The future is a mystery that is constantly unfolding and, when...
Steve Toburen

The Insidious Danger of ‘Displacement Activities’

In today’s fast-paced business world, many entrepreneurs struggle to balance non-essential activities with their core business tasks. These “displacement activities” can be sneaky and, if...
commercial restoration

Sharpen Your Focus

Diversification has always been a top strategy for forward-thinking entrepreneurs. If you offer one service and it works, why not offer a second, and a...
Restoration Industry Leaders

The 2023 Restoration Industry Leaders Review

Growing a business today is a challenging task that requires a combination of strategic planning, innovative thinking, and the ability to adapt to ever-changing market...


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