Jeff Cross
Jeff Cross is the media director of ISSA Media, which includes Cleanfax magazine. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected]
100 Years of Supply and Demand
ISSA, the worldwide cleaning industry association, was founded on distribution. ISSA grew with distribution. And while ISSA values all its member classes, distribution remains close...
A Unique View of Pet Odor Control Services
By Jeff Cross, Media Director I had an eye-opening discussion recently with Jim Pemberton, the president of Pembertons in McKeesport, PA. For some reason, the...
Today’s Restoration Tech, Tools, and Tips
By Jeff Cross, Media Director Starting up and growing a disaster restoration company is not for the faint of heart. It takes drive, determination, and...
Don’t Fall Prey to Overzealous Adjusters
By Jeff Cross If you have fallen prey to something, it’s usually not good news. When it happens, you might not want to talk about...
The Restoration Pricing Saga
By Jeff Cross When I was discussing possible editorial topics with Kristy Cohen, the CEO of the Restoration Industry Association (RIA), what jumped out to...
How to Navigate the Hostile Restorer/Adjuster Environment: An Exclusive Q&A With Peter Crosa
By Jeff Cross The relationship between insurance adjusters and contractors has been one that has struggled for decades. Now, adversarial relationships are almost expected by...
The Perfect Tech
By Jeff Cross, Media Director It was July 2003. My first ever Cleanfax magazine. Not my first that I received in the mail. The first...
SPECIAL CLEANFAX REPORT: Hurricane Ian, Recovery Efforts, and Restoration Insurance Concerns
In this special report, Cleanfax Media Director Jeff Cross interviews Peter Crosa, AIC, RPA, an independent insurance adjuster, about the situation in Florida. Recovery efforts...
No-Poaching Zone
By Jeff Cross, Media Director We work in a great industry, full of great people. Business owners, managers, technicians… all of us make up an...
The Impact of Floors on Indoor Air Quality and Health
By Jeff Cross, Media Director Cleaning for appearance is what drives virtually all carpet and floor cleaning professionals and technicians, whether in homes or buildings....
