Jeff Cross

Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].

Follow Jeff Cross
self-tanner bottle

Cleaning Pro’s Guide to Removing Self-tanning Products From Carpet

Self-tanning lotions and sprays have become a year-round habit for many, not just a pre-vacation ritual. That means two things: more opportunity to use your...
Max Sparks

Max Sparks: Managing the IICRC Team Keeping 50,000+ Technicians Moving

For the tens of thousands of technicians and certified firms that rely on the IICRC each year, Max Sparks' team is often the first—and only—human...
Battling Microbial Contaminants webinar

Battling Microbial Contaminants: The Hidden Risks Lurking Behind Every Water Loss

Assessment, containment, and cleaning techniques decide whether a job ends or comes back. A supply line fails on the fifth floor of a seven-floor apartment...
lost business

The Silent Killers of Your Business

Think about the last time you ate at a restaurant where the fork had something crusty on it you couldn’t identify. Then you headed to...
Bettina Gelineau

Bettina Gelineau: Behind the Exam Desk at the IICRC

Every certification a restoration or cleaning technician earns through the IICRC passes through a small team working behind the scenes to make sure exams run...
upset employee

How to Navigate Four Tough Conversations at Work

You didn't get into cleaning or restoration because you love confrontation. Nobody does. You got into it because you're good with your hands, good in...
IICRC legislative fly-in

Policy in Motion

Most people in the cleaning and restoration industries are focused on the job at hand—the water loss, the commercial account, the crew, etc. Washington, D.C.,...
insurance puzzle piece

How Bedside Manner Can Become Restoration’s Competitive Advantage

Insurance claims in the restoration industry have grown more complicated over the past decade, with more documentation, more layers of review, and less direct conversation...
Darren Hudema inRIA Beyond

Inside RIA’s Fight for Restoration Recognition

For decades, restoration companies have filed their paperwork, bought their insurance, and reported their payroll under federal classification codes written for other industries. A firm...
Sorry sign

Not Every Customer Complaint Deserves an Apology

A customer calls three days after a carpet cleaning job, upset that the carpet smells like urine. The crew did nothing wrong—the dog came back...

Subscribe

Expert Videos