Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Autopsy of a Complaint
Grab your gloves, a pen, a clipboard, and something sharp—because it’s time to perform an autopsy. Nobody died. The only thing on the table is...
When Jobs Go Sideways
Many still judge professionalism by visible signs. The truck looks sharp. The equipment is top-of-the-line. The technician arrives in a clean uniform. Those details matter,...
The 2026 Cleaning Industry Leaders Review: Team Ossanna
Driven by Discipline Andrew Michael Ossanna Team Ossanna opened its doors in 2017 to serve commercial clients across Arizona with professional...
When AI Guesses Wrong, Floors Pay the Price
Just how smart is artificial intelligence these days? It depends on whom you ask. And when it comes to resilient flooring, AI may not be...
Is Your Company Pretty on the Outside but Ugly on the Inside?
You are hungry. You walk into a restaurant that looks fantastic. You glance at the menu, and there it is—a glossy photo of a burger...
The 2026 Cleaning Industry Leaders Review: Spot Out Inc.
Where Team Comes First Spot Out Inc. in Palm Desert, California, stands on the foundation of family, discipline, and the unwavering belief that the right...
The 2026 Cleaning Industry Leaders Review: Pure Surface Care
Built on Purpose Pure Surface Care® began with a clear and deliberate mission: to raise the standard of professional floor and surface cleaning within its...
The Danger of Comfort in Business
Let me ask you something. When was the last time you sat in your office, looked at the numbers, and thought to yourself, “Things are...
Is Your Website a Pretty Brochure or a Powerful Business Tool?
Most cleaning and restoration company websites look polished and professional. Some are genuinely impressive. But according to John Clendenning, founder of Carpet Cleaner Marketing Masters,...
What It Really Means to Look and Act Like a Pro
In the cleaning and restoration world, many people know what they’re doing technically. They have the skills, but knowing your stuff and being seen as...
