Jeff Cross

Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].

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AI

Meet Agatha

Have you ever wondered what’s inside an artificial intelligence (AI) tool, what makes it work, and what makes it seem … well … alive? I...
IICRC certification

Unscripted: IICRC Instructor Diaries

We all recognize the profound impact of education. As a parent, you strive to ensure your child receives the education they need to succeed in...
IICRC

No Smell Zone: Tools, Procedures, and Tips for Effective Odor Control

In this episode of Unscripted, an IICRC video production, the focus is on an essential skill for every cleaning and restoration professional: odor control. Mastering...
noncompete

The FTC Ruling on Banning Noncompete Clauses

The Federal Trade Commission’s (FTC) impact on banning noncompete clauses created a buzz in the news recently, spawning many concerns and comments from business owners...
Video marketing

Unlock the Power of Video

What marketing strategies do you use for your cleaning and restoration business? Have you considered utilizing the power of video? In a recent episode of...
IICRC standards

Unscripted: IICRC Standards

When most of us think of the IICRC, we may think of classes—carpet cleaning, water damage, mold remediation classes, and others… not to mention certifications....
technicians

One Tech or Two?

In service-based industries, uncertainty often emerges for companies that send out technician crews: Should technicians work alone or in pairs? This seemingly elementary question can...
Dean Mercado - Buyer's journey

5 Must-Have SOPs for Boosting Your Growth and Success

Did you know that the success and growth of your business can be significantly influenced by how well you implement Standard Operating Procedures (SOPs)? In...
Company Culture

The Culture Code: Cracking the Formula for Business Success

A positive company culture fosters a sense of belonging and purpose among employees, leading to higher levels of engagement and job satisfaction. When employees feel...
IICRC Standards Director Mili Washington

IICRC Standards: The Backbone of Progress and Compliance for Cleaning and Restoration

Cleanfax has partnered with the Institute of Inspection, Cleaning, and Restoration Certification (IICRC) to launch an industry program called Unscripted. This monthly broadcast will feature...

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