Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
The 2026 Cleaning Industry Leaders Review: Pure Surface Care
Built on Purpose Pure Surface Care® began with a clear and deliberate mission: to raise the standard of professional floor and surface cleaning within its...
The Danger of Comfort in Business
Let me ask you something. When was the last time you sat in your office, looked at the numbers, and thought to yourself, “Things are...
Is Your Website a Pretty Brochure or a Powerful Business Tool?
Most cleaning and restoration company websites look polished and professional. Some are genuinely impressive. But according to John Clendenning, founder of Carpet Cleaner Marketing Masters,...
What It Really Means to Look and Act Like a Pro
In the cleaning and restoration world, many people know what they’re doing technically. They have the skills, but knowing your stuff and being seen as...
Uncover the Hidden Health Threats in Carpet
Vacuuming a carpet and giving it a quick surface clean often feels sufficient. The room looks better, the air smells fresher, and the task seems...
Fraud Isn’t Black and White: Inside Restoration’s Gray Areas
Insurance fraud is a word that gets thrown around often in the restoration industry, usually aimed in one direction or the other. But the reality...
The Race to the Bottom Has No Winners
You know you've hit rock bottom on pricing when a customer calls, you give them your rate, and they say, 'Oh, that's it?'—and instead of...
RIA Keynote Says Stop the Chase and Focus on Retention
There's a quiet crisis happening inside most restoration businesses, and it has nothing to do with labor shortages, insurance delays, or supply chain issues. According...
Breaking Away: How Restoration Contractors Are Growing Without TPAs or Franchises
A growing movement in the restoration industry is happening—one that says independent contractors don't need a franchise or a TPA to build a thriving business....
RIA Town Hall Tackles Tough Industry Questions
The reimagined Town Hall at the Restoration Industry Association's 80th International Restoration Convention & Industry Expo last week opened with a simple but telling instruction:...
