Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
The Silent Killers of Your Business
Think about the last time you ate at a restaurant where the fork had something crusty on it you couldn’t identify. Then you headed to...
Bettina Gelineau: Behind the Exam Desk at the IICRC
Every certification a restoration or cleaning technician earns through the IICRC passes through a small team working behind the scenes to make sure exams run...
How to Navigate Four Tough Conversations at Work
You didn't get into cleaning or restoration because you love confrontation. Nobody does. You got into it because you're good with your hands, good in...
Policy in Motion
Most people in the cleaning and restoration industries are focused on the job at hand—the water loss, the commercial account, the crew, etc. Washington, D.C.,...
How Bedside Manner Can Become Restoration’s Competitive Advantage
Insurance claims in the restoration industry have grown more complicated over the past decade, with more documentation, more layers of review, and less direct conversation...
Inside RIA’s Fight for Restoration Recognition
For decades, restoration companies have filed their paperwork, bought their insurance, and reported their payroll under federal classification codes written for other industries. A firm...
Not Every Customer Complaint Deserves an Apology
A customer calls three days after a carpet cleaning job, upset that the carpet smells like urine. The crew did nothing wrong—the dog came back...
The New Rules of Winning Customers in an AI-Driven World
Artificial intelligence (AI) isn't just changing how service companies operate. It's changing how customers buy. Companies that rely on outdated sales tactics or slow follow-up...
Your Employees Are Using AI. But Are They Still Thinking?
Artificial intelligence has moved from novelty to daily habit inside a remarkably short window. For business owners and executives across the cleaning, facility solutions, and...
Meet the Youngest-Ever Female IICRC Certified Restoration Technician
She is too young to drive, but not too young to dry. Olivia Haynes spent part of last winter with days of intense classroom instruction,...
