Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Policy in Motion: Why the IICRC Legislative Fly-In Matters to You
What happens in Washington, D.C. doesn’t stay in Washington—it impacts every corner of the cleaning and restoration industry. In this conversation, we explore the IICRC...
Alisha Hooks: Inside the IICRC’s Renewals and Reinstatement Team
What does it really mean to serve the customer? It's a question every business asks, but not every role answers it as directly as this...
A Quiet Change in Xactimate Could Cost You on Every Job
Something is changing inside Xactimate, and it may already be affecting the bottom line of restoration companies across the country before many owners have even...
You Don’t Need to Be Bigger—You Need to Be Faster
Have you ever lost a job to a bigger company and thought, “We could have done that better and faster—they should have chosen us”? Most...
Angelina Dixson: How the IICRC Markets the Value of Certification
What does marketing look like inside the IICRC—and why does it matter? In this episode of Unscripted, an IICRC video production, Angelina Dixson, Marketing Supervisor...
The Most Dangerous Phrase in Business
Few phrases in business are as quietly perilous as "We've always done it this way." It can masquerade as wisdom or loyalty, yet more often...
Why Better Sales Training Won’t Fix Your Sales Problem
When sales numbers disappoint, the instinct is usually the same: find a new training program, bring in a methodology, sharpen the team. It feels proactive....
Activate Your Ghost Protocol to Keep Candidates From Disappearing
A promising candidate applies. The interview goes well. Maybe they even accept the offer. Then—nothing. No call. No email. No explanation. Just silence. For cleaning...
The Condiment Cleanup Challenge
You walk into the job, and the homeowner points to a dark, crusty patch near the kitchen table. “My kid knocked over the ketchup bottle...
The Obsolete Salesperson
For decades, outside sales ran on a simple formula: get in the car, visit customers, build relationships, grow business. That model served distributors and manufacturers...
