Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
The Lead Machine
Leads are essential to business success, much as oxygen is to life. However, the most effective business owners and managers do not leave their success...
Margins Under Pressure: Inside the Realities Reshaping Restoration
If you lead a restoration company, you already feel the pressure—rising labor costs, volatile materials, overhead that refuses to settle, and pricing structures that are...
The Titans of Rug Washing: How MOR and Centrum Force Advance a Legacy
In the cleaning industry, technology shapes production, profitability, and reputation. Nowhere is that more evident than in the world of rug washing, where innovation has...
The Trust Gap: How to Win Over Today’s Skeptical Client
Buyers in today’s marketplace are more skeptical, more cautious, and more overloaded with sales noise than ever before. In this episode of Straight Talk!, we...
A New Era at ISSA: Kim Althoff on Leadership, Legacy, and the Road Ahead
When Kim Althoff officially stepped into her role as ISSA’s new Executive Director, the news came as both a celebration and a natural evolution. After...
Culture You Can Measure
Culture often gets dismissed as the “soft side” of business. But what if leaders could prove that connection—between people, performance, and purpose—moves real numbers? In...
Prospecting Pitfalls: Why ‘Spray and Pray’ Dooms Your Email Before Delivery
Email prospecting once felt like the magic formula for new business—but not anymore. Is all lost? Perhaps not. Harrison shows where email still fits, and...
Beyond the Badge: What the IICRC Certified Firm Program Delivers to You
In an industry where credibility and professionalism shape reputations, the IICRC Certified Firm program continues to set the bar. It’s not just a badge on...
The Human Side of Trauma Cleanup
When a tragedy occurs—whether a violent crime, suicide, or unattended death—the trauma extends far beyond the physical scene. While emergency personnel are the first to...
The Curiosity Bottleneck Killing Your Training Programs
Rachel Adams sees the same pattern play out in her restoration courses. A student arrives speaking little to no English and is gripped by a...
