Jeff Cross
Jeff Cross is the ISSA media director, with publications including Cleanfax, Cleaning & Maintenance Management, and ISSA Today, as well as multimedia programs such as Straight Talk! and Take 5 With Cleanfax in video and podcast format. He can be reached at [email protected].
Uncover the Hidden Health Threats in Carpet
Vacuuming a carpet and giving it a quick surface clean often feels sufficient. The room looks better, the air smells fresher, and the task seems...
Fraud Isn’t Black and White: Inside Restoration’s Gray Areas
Insurance fraud is a word that gets thrown around often in the restoration industry, usually aimed in one direction or the other. But the reality...
The Race to the Bottom Has No Winners
You know you've hit rock bottom on pricing when a customer calls, you give them your rate, and they say, 'Oh, that's it?'—and instead of...
RIA Keynote Says Stop the Chase and Focus on Retention
There's a quiet crisis happening inside most restoration businesses, and it has nothing to do with labor shortages, insurance delays, or supply chain issues. According...
Breaking Away: How Restoration Contractors Are Growing Without TPAs or Franchises
A growing movement in the restoration industry is happening—one that says independent contractors don't need a franchise or a TPA to build a thriving business....
RIA Town Hall Tackles Tough Industry Questions
The reimagined Town Hall at the Restoration Industry Association's 80th International Restoration Convention & Industry Expo last week opened with a simple but telling instruction:...
The Fine Art of Mansplaining
Let me set a scene for you. A technician shows up at a home. He is a professional, and he is knowledgeable. He has the...
80 Years Strong: RIA’s Next Chapter Is Already Underway
When a group of 10 major rug-cleaning companies came together in 1946 to form what they called the National Institute of Rug Cleaning (NIRC), the...
RIA Leadership Outlines Margin Pressure, Ethics, & a Fight for Recognition At RIA 2026
The Restoration Industry Association (RIA) marked its 80th anniversary in Savannah, Georgia, with a record International Restoration Convention & Industry Expo turnout of roughly 1,450...
Same Mission, Bigger Stage: Violand Executive Summit Heads to Chicago
Chuck Violand started the Violand Executive Summit in the early 2000s with about 40 or 50 attendees, a borrowed conference center at Kent State University's...
