Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
From Dread to Dial: How to Overcome Sales Call Reluctance
If you’ve ever stared at the phone like it might bite, you are in good company. Sales call reluctance trips up rookies and veterans alike,...
An Immigrant’s Journey: From Caracas to the Gulf Coast
When Jesús Miranda left Caracas, Venezuela, for the U.S. in 2017, he wasn’t chasing opportunity. He was searching for meaning. That pursuit led him into...
How AI is Rewriting the Rules of Documentation
You might still remember the yellow binder days—when documenting a claim meant seven layers of carbon copies and a handshake at the bar. Mitch Byrom...
Win the Week at ISSA Show North America 2025
If your ISSA Show North America 2025 strategy is “I’m going to walk the floor and hope!” then this episode of Straight Talk! is your...
The IICRC in 2025 and Beyond: Growth, Standards, and a Volunteer Spirit Drive the Institute Forward
The Institute of Inspection, Cleaning, and Restoration Certification (IICRC) is moving at what Chairman of the Board Leslie Anderson described as “light speed.” From new...
Unlock the Secrets to Leadership
Popcorn is optional; pressure is not. In a fast, interactive session, Dean DiSibio, founder of the Colonel’s Leadership Council, makes the case that the single...
Assessment First
A growing call for change is occurring in the mold remediation and indoor air quality industries. As the executive director of the National Organization of...
Betting Big on Survival: How One Restoration Leader Risked It All
When opportunity knocks in the restoration industry, it doesn’t often wait for careful planning or a comfortable cushion. Sometimes, it arrives in the form of...
Clone the Owner® 2.0: How to Build a Business That Doesn’t Break When You Step Away
Business owners in the cleaning industry know the grind all too well: Putting out fires, answering endless questions, and being chained to the business day...
Advocating for an Industry
Robbie Bradshaw’s path to the front lines of industry advocacy wasn’t a straight line—but it was a deliberate one. Raised in Portsmouth, Virginia, Bradshaw’s interest...
