Win the Week at ISSA Show North America 2025
If your ISSA Show North America 2025 strategy is āIām going to walk the floor and hope!ā then this episode of Straight Talk! is your upgrade.
Laurie Sewell, the president of ISSA and CEO of Servicon, lays out a simple game-plan that keeps you focused, energized, and selective.
We dig into the themes that actually matter, a buyerās filter for shiny new tech, and how to turn session takeaways into repeatable systems back home.
We also cover workforce pipelines, international collaboration, and the different plays small teams vs. global enterprises should run. And exhibitors arenāt left outāSewell shares how to create meaningful engagement.
We wrap with how the show connects to ISSAās year-round advocacy, standards, and educationāso the impact lasts long after Vegas.
This conversation is for all BSCs, in-house teams, distributors, manufacturers, facility leadersāanyone who wants ROI, not just swag.
Learn more and register for ISSA Show North America 2025
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Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
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