Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Unscripted: IICRC Standards
When most of us think of the IICRC, we may think of classes—carpet cleaning, water damage, mold remediation classes, and others… not to mention certifications....
One Tech or Two?
In service-based industries, uncertainty often emerges for companies that send out technician crews: Should technicians work alone or in pairs? This seemingly elementary question can...
5 Must-Have SOPs for Boosting Your Growth and Success
Did you know that the success and growth of your business can be significantly influenced by how well you implement Standard Operating Procedures (SOPs)? In...
The Culture Code: Cracking the Formula for Business Success
A positive company culture fosters a sense of belonging and purpose among employees, leading to higher levels of engagement and job satisfaction. When employees feel...
IICRC Standards: The Backbone of Progress and Compliance for Cleaning and Restoration
Cleanfax has partnered with the Institute of Inspection, Cleaning, and Restoration Certification (IICRC) to launch an industry program called Unscripted. This monthly broadcast will feature...
How to Use AI to Land Jobs
Artificial intelligence (AI) has become a force in various industries, and this is no exception for cleaning and restoration companies. Many are excited about the...
The Difference Between SEO and Local SEO
SEO—search engine optimization—can already be a murky area for business owners, who don’t fully grasp what it is and the importance of what it does....
Treat Yourself, Your Employees, and Your Business Right, and Your Clients Will Too
Over the 35-plus years that I had my own small business, I always took a two-week break in December during the winter holidays and totally...
To TPA or Not to TPA
In the realm of the restoration industry, success is often mixed with challenges. One that comes to mind that industry professionals face is whether or...
Don’t Miss Today’s Free Webinar: Insurance Restoration Strategies Unlocked
The disaster restoration industry has morphed and changed over the years, and right now, we have a combative attitude between insurance companies and contractors, those...
