The Final Frontier: June 2016 Foreword


June 2016 Foreword by Jeff Cross

It’s always refreshing to hear from our subscribers by telephone or email about how they value the information in the pages of Cleanfax.

One recent comment from a subscriber really hit home. A loyal reader said Cleanfax was like “the final frontier.” Instantly, visions of Star Trek came to mind. If you are a Trekkie, you recall these famous words by Captain Kirk at the beginning of each episode: In part… To explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.

Well, Cleanfax is always exploring “new worlds” and providing unbiased content in the way of current topics — providing management, marketing and technology tips and advice that can help you run your business.

The Cleanfax mission is to inform you about what’s new and what’s hot, either in an article or in a product announcement. We do this in the traditional print magazine and, with the current trends of media consumption habits, even more so online and digitally.

What can you look forward to in the pages of Cleanfax? Let me share with you examples from this issue and you can see we have your best interests in mind.

The cover story is really important. It’s by Jonathan Grubb on the topic of “The Big 3” strategies to get on the first page of Google. What a challenge you face getting better online positioning… this advice will be helpful.

The technical tip this month is by Lisa Wagner, and she covers the cool topic of shag rugs and the challenges technicians face when cleaning them.

Shag carpet may linger in your memories, reminding you of the 1970s, but shag rugs are popular again, and when you clean them, you could have issues you would rather avoid. Lisa knows rugs, and her article is right on target.

We also have the photo contest, our online poll, an online exclusive page that highlights web-only content and product announcements that you need to make the best buying decisions for your company.

There’s more… take a look. And enjoy each month’s issue of Cleanfax, as well as the online resources at, as you grow your cleaning or restoration business.

Jeff Cross

Jeff Cross is the media director of ISSA Media, which includes Cleanfax magazine. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected]

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