No Hype Zone: Real Strategies for Using AI in Business Operations
How is artificial intelligence used in the cleaning and disaster restoration industries? In this expert panel discussion, two forward-thinking business owners reveal the truth about using AI—how it is not just a buzzword but a powerful tool to run leaner, more innovative, and more customer-focused companies.
You’ll learn how AI improves day-to-day operations, streamlines estimating, documentation, personalizes marketing, and even reshapes customer service. These real-world examples are packed with strategies that business owners and managers can use to identify opportunities in their own companies. In this episode, you will learn:
- The first AI tools these companies adopted—and what they learned
- How AI is enhancing customer communication and lead generation
- AI’s role in marketing automation, quoting, and job documentation
- How to evaluate AI tools before investing in them
- Predictions for how AI will shape the industry over the next 2–3 years
Learn more about the IICRC, click here.
Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
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