Rug Summit 10 Featured Innovation, Science and Trends


OAK PARK, MI — Rug Summit 10 may be over, yet the 150 attendees took away enough information on innovation, science, trends and more to keep them busy moving forward as they build their businesses.

Highlights from the September 29-30 event in Oak Park, MI included Jim Bardwell’s opening presentation on empowering rug plant employees by inspiring them to develop the entrepreneur spirit. Rug plant veteran Byan O’Halek’s offered strategies based on his experience at Seattle-area D.A. Burns to improve the “inviting and trusting appearance” at their store, from outside to inside, when they hired an interior designer. Search engine optimization and website expert Tim Miller taught attendees utilizing Facebook campaigns how to better penetrate their marketplace.

In addition, and of special interest to attendees, founders of The WoolSafe Organisation explained the details of their scientific report on examining the non-effects of dichloroisocyanuric acid (dichlor) in the wash process when used in safe, controlled dilutions. You can see this information in an article soon at

During the event, a panel discussion that included rug gallery owners, revealed the troublesome trends in rug manufacturing that cleaners are beginning to see in volume, including a rapid increase in viscose.

Rug plant veteran Robert Pettyjohn offered and presented the topic “From Doo to Donuts.” Part of the presentation included third-party science lab tests.

Hagopian was the host of the rug plant tour, sharing with attendees the company’s strategies and methods to build a successful rug plant.

Stay tuned for information on Rug Summit 11.

Jeff Cross

Jeff Cross is the media director of ISSA Media, which includes Cleanfax magazine. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected]

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