Riverside Adds milliCare to its Portfolio of Service Franchises

NEW YORK—January 28, 2022—milliCare, a floor and textile care franchise brand, from Milliken & Company, recently acquired a new investor. The Riverside Company, a global private investor focused on the smaller end of the middle market, adds milliCare to its Clintar platform, which offers franchise solutions for a network of commercial property maintenance and cleaning services. “We have a great opportunity to build Clintar into a multi-brand platform of B2B franchise concepts, and we’re excited to work with the milliCare team to do this,” said Riverside Managing Partner Loren Schlachet.

For more than 20 years, milliCare has provided leading carpet, floor, and textile care solutions, backed by the material science expertise of the Milliken brand. This transition will transfer more than 30 franchise owners and 40 locations to Riverside’s portfolio, which includes franchisors like Clintar and Threshold Brands . Milliken will continue to manufacture and supply milliCare with its selection of proprietary carpet dry cleaners and care solutions.

Riverside has invested in a cadre of successful franchise companies, growing them through operating expertise and strategic add-ons. The Riverside Franchising Specialization team seeks to source and integrate add-on opportunities, drive growth, and capture potential.

“A multi-concept strategy is attractive given that a strong centralized franchisor infrastructure can accelerate growth across brands, and most importantly, franchisees would benefit from shared best practices and opportunities to cross-sell services and open multiple concepts in the same market,” Schlachet explains.

“We are proud of the milliCare team’s success in growing milliCare into the premier commercial floor cleaning solution,” said Jim McCallum, executive vice president and president of Milliken’s Flooring Business. “With its expertise in B2B franchise operations, we believe that Riverside will be able to accelerate this growth and achieve the full potential of this business.”