Facebook makes it harder (again) for businesses to market services

TS_466963109_360x235_72DPI_RGB

MENLO PARK, CA — Facebook has announced that it will cut the number of unpaid posts by advertisers/ businesses that show up in users’ news feeds, according to a story from Longview News-Journal.

 

The social media giant is now warning advertisers that, if they want to be seen by users, they must pay for ads.

A new algorithm is being developed which will decide what content is advertorial and then limit its reach.

“Facebook is basically saying that their algorithm will be the arbiter of what’s promotion and what’s not promotion,” Jordan Bitterman, chief strategy officer for North America at Mindshare Bitterman, said in the article.

Facebook contends this move is motivated by a desire to create happier users rather than to boost the company’s advertising profits.

This is the latest change of several over the last year which have made marketing on Facebook more difficult.

For the complete article, please click here.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content

link building

The Power of Link Building for Your Cleaning Company’s Success

Cleanfax March/April 2023 digital

Cleanfax March/April 2023 Digital Edition Online Now

Leadership Tip passion over experience

Leadership Tips: Passion Over Experience 

Leadership Tip buyer persona

Leadership Tips: Developing a Buyer Persona

Leadership Tip boosting brand image eco-friendly

Leadership Tips: Being Eco-Friendly to Boost Brand Image

Polls

Have you ever been at fault for ruining something and then had to pay to replace it, such as a room of carpet or hard floor, an area rug, or piece of furniture?

View Results

Loading ... Loading ...

Upcoming Events

February 21, 2023

Simply Irresistible: How To Create Marketing Messages To Find New Customers