The Strategy Behind ISSA’s ‘Rethink Clean’ Campaign
For years, cleaning has been considered to be boring and uneventful—that is, until now. Jon Adkins, a senior vice president of ISSA, the worldwide cleaning industry association, discusses how the “Rethink Clean” campaign was born and the impact it will have on ISSA members.
To see more about the strategy of this campaign and how comedian Howie Mandel has joined forces with ISSA for this project, watch the full Straight Talk! interview below.
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February 21, 2023