The Marketing Playbook: A Buffet of Tips and Strategies to Grow Your Cleaning or Restoration Company

Nia Pearson

Imagine a company engaged in carpet and floor cleaning, disaster restoration, or flooring inspections. Part of its strategy is to have its technicians obtain certification from the Institute of Inspection, Cleaning, and Restoration Certification (IICRC) and for the company to tap into the benefits of the IICRC Certified Firm program. Another part of its strategy would be for the company to tap into the power of marketing, select key strategies proven to work, and partner them with planning and systems.

In this episode of Unscripted, an IICRC production, learn from industry marketing expert Nia Pearson about the vast selection of marketing strategies at your disposal and then pick the ones you feel are a best fit for your company. 

Watch the video or listen to the podcast below to learn more about these impactful solutions!

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the  Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

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Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

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