When Success Doesn’t Feel Like Success

Cleaning and restoration business success

A full schedule and a wall of five-star reviews don’t guarantee an owner who likes the life the company built. The books look great. The schedule is full. The crew is busy, and the reviews keep landing at five stars. Then the owner pulls into the driveway at 7 p.m., shuts off the engine and sits there for a minute. Something is off, and it’s hard to say what.

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Paid Ads Can Work!

paid ads

Many carpet cleaning business owners treat paid ads like slot machines. You put a quarter in and expect a dollar to fall out. You launch a campaign, you wait for the phone to ring, and you tell yourself the jobs are about to roll in. Then the opposite happens. The leads don’t show, the budget disappears, and the return isn’t there. Frustration sets in, and once it passes, you are left staring at the same question: What now?

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Confronting Fabric Cleaning Issues Once and For All

Mark Exner

At last week’s Experience Convention and Trade Show in Las Vegas, Mark Exner, owner and founder of Restoration Training Services, encouraged attendees to trust their training. With so many fabric products in the world, he asked attendees why they were afraid to clean them. “The fear is ridiculous,” said fellow trainer Thomas Cermak, who attended.…

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A Framework for Cleaning That Saves Lives

Dr. Gavin Macgregor-Skinner, Senior Director of ISSA, and RJ Patel, founder of PCT Clean and PCT Janitorial in Atlanta

At the Experience Convention and Trade Show last week in Las Vegas, Dr. Gavin Macgregor-Skinner, Senior Director of ISSA, and RJ Patel, founder of PCT Clean and PCT Janitorial in Atlanta, described how a four-stage exploration, preparation, implementation and sustainment (EPIS) framework outlines stages of evidence-based cleaning procedures that helped a children’s hospital in Suva, Fiji, significantly improve how they clean.

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Certified to Advocate: Taking Restoration’s Story to Washington

The impact of IICRC government relations and advocacy efforts

Philip Kahn-Pauli didn’t want to be just another lobbyist walking the halls of Congress on behalf of an industry he’d never worked in. Before he started building relationships with lawmakers as the Institute of Inspection, Cleaning and Restoration Certification’s new Director of Government Relations and Advocacy, he went and got his hands wet. Literally.

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How Restoration Contractors Can Dominate Online

Man looking at computer

The contractors keeping their trucks on the road year-round are the ones who built a system that tells Google exactly what work they want, where they want it and why they can be trusted to handle it and then use that system deliberately instead of waiting to see what the weather sends their way.

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They Are Watching You

Cleaning and restoration technicians working in homes.

A crew can clean the same carpet for three years and never hear a single complaint and still lose the client. Same house, same living room, same worn path in front of the couch. The technician knows the place better than some of the homeowner’s own family does. It feels like the relationship is locked in. It isn’t.

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