
Innovate for Your Customers, Not Your Competitors
In the carpet cleaning business, innovation often gets mistaken for a game of copycat. A competitor rolls out a new service or flashy gadget, and...

Why Carpet Cleaning Entrepreneurs Should Stop Watching Competitors and Start Wowing Customers
When I owned Premiere Carpet Cleaners, one of the biggest lessons I learned wasn’t how to out-clean my competitors or price-match their services. No, it...

Building a Legacy
Legacy: a single word with a heavyweight punch. It’s more than just the mark you leave behind. It’s about the ripple effect of your actions,...

The Long Game of Social Media
When I owned Premiere Carpet Cleaners, I learned a thing or two about people. Sure, I could talk about the technical side of carpet cleaning...