Prospecting Pitfalls: Why ‘Spray and Pray’ Dooms Your Email Before Delivery
Email prospecting once felt like the magic formula for new business—but not anymore.
Is all lost? Perhaps not. Harrison shows where email still fits, and where it fails, so you stop wasting time on messages no one reads. In this episode of Straight Talk!, Troy Harrison breaks down why the traditional cold email strategy fails and what works better in the modern world of marketing.
Harrison lays out a practical plan for cleaning industry professionals: Warm introductions, phone follow-ups that don’t feel salesy, LinkedIn touchpoints that add credibility, and event-driven outreach that meets prospects when they actually care.
We also cover deliverability basics, how to avoid the “automation smell,” and simple metrics that tell you whether to keep going or stop.
The goal is fewer emails, better conversations, and a pipeline built on trust—not tricks. Discover how to rethink your approach, communicate with purpose, and build genuine relationships that move beyond the inbox.
For more video content by Cleanfax, check out the Cleanfax Video page and start learning invaluable cleaning and restoration tips today.
Subscribe or update your subscription to Cleanfax.
Become an ISSA member to manage and grow your restoration company
ISSA membership provides unparalleled opportunities to improve your operations, boost your profits, and make valuable connections. Learn more about the benefits that are in store for you as an ISSA member by viewing the ISSA membership form page today!
Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Loading ...