Geerpres expands Advantage Waypoint partnership

MUSKEGON, MI — Geerpres^® Inc. recently has expanded its partnership with Advantage Waypoint (AWP) of Tampa, FL, according to a press release.

Through the expanded partnership Geerpres, manufacturer of cleaning equipment across many industries, plans to streamline the go-to-market strategy of the company while maximizing customer service in the designated territories.

AWP was first launched in 2012 as the first national sales agency and quickly became a strong player in the foodservice industry.

"Working with the AWP management team, we will set key objectives with AWP allowing visibility of market analytics, customer feedback, and incremental sales opportunities," Sam Waites, vice president of sales and marketing for Geerpres, said in the release. "Ongoing CRM reporting will drive accountability. Combined with our product innovation, we believe AWP will facilitate our growth in the marketplace."