First Steps in Becoming a Sustainability-Focused Family Business

Sustainable development

According to a 2022 study by PricewaterhouseCoopers, 60% of next-generation owners of family businesses see sustainable business practices as essential. 

Still, only 23% are engaged in making this happen.

“I’ve witnessed this firsthand,” says Steve Ashkin, an advocate for sustainability within the cleaning industry. “Usually, what’s behind it is that they just don’t know how to take the first step.”

Here are tangible steps next-generation owners can take to start their sustainability journey: 

Set realistic goals. Set realistic goals regarding how much you want to reduce, for instance, water and energy consumption each year. 

Conduct an environmental assessment. It is crucial to have an environmental assessment conducted. This creates your benchmark going forward.

Start messaging. Messages (on signs, graphics, monitors) throughout a facility outlining sustainability goals help get everyone behind the program.

Act. With your goals and assessment conducted, determine what sustainability changes to make first and do them. Now the journey begins.

Be part of the “circular economy.” The circular economy is designed to keep products, components, natural resources, and materials in circulation as long as possible. This also means purchasing from manufacturers marketing restorative and regenerative products.

Partner with other local businesses doing the same thing. The reason this is so important is businesses learn from each other and support each other. They become a team, all with similar goals.

Know the difference between sustainable and green. Sustainability refers to business operations; green refers to the environmental impact of products and services.

“Keep in mind, the demand for green products from sustainability-focused companies is growing tremendously,” adds Ashkin. “Investors, bankers, and consumers view these companies as the future, creating burgeoning opportunities for next-generation family businesses.”

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content

Digital Marketing - Part 1

The Digital Marketing Demystified Series—Part 1: World Class Email Marketing

AI Salesperson

Is AI Going to be the Death of the Salesperson?

slow economy

5 Marketing Strategies for Carpet Cleaning Businesses in a Potential ‘Slow Economy (the “R” word)’

link building

The Power of Link Building for Your Cleaning Company’s Success

Cleanfax March/April 2023 digital

Cleanfax March/April 2023 Digital Edition Online Now


With the global transition to electric powered vehicles based on improvements in battery technology, do you see electric-powered truckmounts becoming standard anytime in the future?

View Results

Loading ... Loading ...

Upcoming Events

February 21, 2023

Simply Irresistible: How To Create Marketing Messages To Find New Customers