Nearbound Marketing: A Solution for Ongoing Sales Challenges
You may have heard of inbound marketing and outbound marketing. But have you ever heard of nearbound marketing?
On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses how difficult it is to even meet with a potential lead nowadays, let alone convert one into a sale, and how traditional sales techniques are working less and less.
In response, he introduces what he calls “nearbound marketing” as an alternative solution that can help get a foot in a potential customer’s door—which in return could produce more convertible leads.
To learn more about Marsh’s solution, watch or listen to the complete episode of Straight Talk! below.
Click and Watch:
You can also listen to the full conversation via our Cleanfax Podcast here:
For more video content by Cleanfax, check out the  Cleanfax Video page and start learning invaluable cleaning and restoration tips today.
Subscribe or update your subscription to Cleanfax.
Become an ISSA member to  manage and grow your restoration company
ISSA membership provides unparalleled opportunities to improve your operations, boost your profits, and make valuable connections. Learn more about the benefits that are in store for you as an ISSA member by viewing the  ISSA membership form page today!