Nearbound Marketing: A Solution for Ongoing Sales Challenges

Ed Marsh - Nearbound Marketing

You may have heard of inbound marketing and outbound marketing. But have you ever heard of  nearbound marketing?

On this episode of Straight Talk!, Ed Marsh, a growth and strategy consultant and the founder and principal of Consilium Global Business Advisors, discusses how difficult it is to even meet with a potential lead nowadays, let alone convert one into a sale, and how traditional sales techniques are working less and less.

In response, he introduces what he calls “nearbound marketing” as an alternative solution that can help get a foot in a potential customer’s door—which in return could produce more convertible leads.

To learn more about Marsh’s solution, watch or listen to the complete episode of Straight Talk! below.

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You can also listen to the full conversation via our Cleanfax Podcast here:

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Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

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