Improving marketing to “moms”

Marketing-and-Advertising-thumbnail1

NEW YORK — Mothers hold 85 percent of control over household purchases, making them an important target audience for marketing efforts, according to a recent commentary article on the Wall Street Journal website.

While mothers hold the spending power, 75 percent also report feeling that marketing aimed at them misses the mark.

As your company develps its marketing strategies for 2015, remember the importance of aiming your services at mothers, as well as the need to design messages that realistically speaks to this target audience.

The article recommends these three strategies when aiming your marketing efforts at mothers:

  1. Take off the velvet glove — Don't treat them delicately. Have a sense of humor and stop worring about offending them as mothers.
  2. Get help from "real" moms — Ask for input from mothers on your marketing tactics, but be sure to avoid posturing.
  3. Drop the forumula — Don't use "mom" cliches, like "a mom cleaning up a grape juice stain on white carpet."

For the original article, please click here.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content

link building

The Power of Link Building for Your Cleaning Company’s Success

Cleanfax March/April 2023 digital

Cleanfax March/April 2023 Digital Edition Online Now

Leadership Tip passion over experience

Leadership Tips: Passion Over Experience 

Leadership Tip buyer persona

Leadership Tips: Developing a Buyer Persona

Leadership Tip boosting brand image eco-friendly

Leadership Tips: Being Eco-Friendly to Boost Brand Image

Polls

Have you ever been at fault for ruining something and then had to pay to replace it, such as a room of carpet or hard floor, an area rug, or piece of furniture?

View Results

Loading ... Loading ...

Upcoming Events

February 21, 2023

Simply Irresistible: How To Create Marketing Messages To Find New Customers