Improving marketing to “moms”

NEW YORK — Mothers hold 85 percent of control over household purchases, making them an important target audience for marketing efforts, according to a recent commentary article on the Wall Street Journal website.

While mothers hold the spending power, 75 percent also report feeling that marketing aimed at them misses the mark.

As your company develps its marketing strategies for 2015, remember the importance of aiming your services at mothers, as well as the need to design messages that realistically speaks to this target audience.

The article recommends these three strategies when aiming your marketing efforts at mothers:

1. Take off the velvet glove — Don't treat them delicately. Have a sense of humor and stop worring about offending them as mothers.
2. Get help from "real" moms — Ask for input from mothers on your marketing tactics, but be sure to avoid posturing.
3. Drop the forumula — Don't use "mom" cliches, like "a mom cleaning up a grape juice stain on white carpet."

For the original article, please click here.