How Will a Recession Impact Sustainability-Focused Companies?


As this is being written, the prospect of a recession beginning in 2023 is a toss-up. However, most financial observers believe a slowdown is in the works. Just how serious it will be is the big question. This also raises another question: How will companies managed with a focus on sustainability be impacted by a recession?

“We only have a few studies that have looked into this question,” says Steve Ashkin, the professional cleaning industry’s leading advocate for sustainability, “But those studies indicate [sustainability-focused companies] will likely outperform their less sustainable competitors.”

Ashkin says this is based on a study published by BlackRock, an investment company, along with investment research firm Morningstar.

According to the study:

Companies with strong profiles on material sustainability issues have [the] potential to outperform those with poor profiles. In particular, we believe companies managed with a focus on sustainability should be better positioned versus their less sustainable peers to weather adverse conditions.

Morningstar also reported that, during the first quarter of 2020, when the economy started taking a downturn, 51 out of 57 companies they were following “outperformed their [non-sustainable]”¦ market counterparts.”

“While this is a short period, it aligns with studies conducted during longer downturns such as those in 2016 and 2018,” says Ashkin. “They all concluded sustainability-focused companies do better in [economic] downturns.”

So, why do sustainability-focused companies do better during a recession?

According to the BlackRock study, among the reasons are the following:

  • Job satisfaction tends to be higher in sustainable companies, resulting in enhanced customer relations.
  • Organizations practicing sustainability have a more robust corporate culture.
  • Investors are more willing to invest in companies that practice sustainability, helping them overcome financial hurdles.
  • Companies practicing sustainability tend to have more effective boards, making them better equipped to deal with market turbulence and economic uncertainty.
  • Companies practicing sustainability overall have greater resilience during downturns.

“This last point, I believe, is the most impactful,” adds Ashkin. “Sustainable companies are leaner, less wasteful, and operate more efficiently. This is what makes them so resilient.”

About The Ashkin Group and Stephen Ashkin

The Ashkin Group, LLC, is an internationally recognized consulting firm working to Green the professional cleaning industry. Their expertise is utilized by governments, policymakers, advocates, building owners, property management companies, labor unions, trade, and professional associations, manufacturers, service providers, and janitorial product distributors worldwide.

Stephen P. Ashkin, founder of The Ashkin Group, is known as the Father of Green Cleaning. An author and a frequent public speaker, Steve’s commitment to Green Cleaning is more than a business: it is a passion, a calling, a mission in life—to transform the professional cleaning industry.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

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