3 Ways to Embrace AI for a Competitive Advantage in the Cleaning Industry

AI Straight Talk

Right now, it seems like everyone is talking about artificial intelligence (AI)—and like everything in life, it has its good and bad sides. How can you, as a cleaning professional, take advantage of the positive things it has to offer?

In this episode of Straight Talk!, ISSA Media Director Jeff Cross talks to Dean Mercado, CEO of Online Marketing Muscle, about three specific strategies that can help you leverage AI for your business.

“Those who ignore [AI],” warns Mercado, “you’re ignoring it at your own peril.”

To learn what three strategies are, watch the latest episode of Straight Talk! below!

Click and Watch:

You can also listen to the full conversation via our Cleanfax Podcast here:

For more video content by Cleanfax, check out the  Cleanfax Video page and start learning invaluable cleaning and restoration tips today.

Subscribe or update your subscription to Cleanfax.

Become an ISSA member to  manage and grow your restoration company

ISSA membership provides unparalleled opportunities to improve your operations, boost your profits, and make valuable connections. Learn more about the benefits that are in store for you as an ISSA member by viewing the  ISSA membership form page today!

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content


CoreLogic: Spearheading Innovation and Technology in the Restoration Industry


Insurance Restoration Strategies Unlocked: How to Identify & Conquer Top Challenges in the Industry

AI sales

Is AI Going to Be the Death of the Salesperson?

Grow your social media

The Digital Marketing Demystified Series—Part 2: Grow Your Business with Social Media

Digital Marketing - Part 1

The Digital Marketing Demystified Series—Part 1: World Class Email Marketing


As a floor cleaning contractor, which of the following best describes your approach to marketing:

View Results

Loading ... Loading ...