What You Might Have Missed in Our November-December 2020 Issue

NORTHBROOK, Ill.—January 21, 2021—As the new year begins, the November-December 2020 Cleanfax issue still awaits you—packed with insight into restorers’ and carpet cleaners’ business needs. It’s online and available for your perusal at any time of the day or night.

In this issue, you’ll find all the great management, technical, and marketing tips geared specifically toward carpet cleaning and restoration professionals that you’ve come to expect from our landmark publication.

A range of topics from the November-December 2020 Cleanfax issue include:

• The 2020 Carpet Cleaning Benchmarking Survey Report
  We’ve got all the data you depend on for deciding your company’s next steps and making sure you’re ahead of the curve.
• 5 Ways to Brand Your Cleaning Business
  These tips will help you give your company the image it needs to find success.
• Winning Commercial Contracts
  If you’re cheapening your price, you’re saying you’ll sacrifice your standards to win at any cost, even though you know you’re worth a lot more.
• Tackling LVT and LVP
  Luxury vinyl tile and plank is the most popular resilient flooring today. Make sure you’re cleaning it properly­—differently from vinyl composite tile.
• Kids in the Back Seat
  It can be easy to play “parent” with employees, but correcting workers should be much different from correcting your children.
• Automating Your Marketing Efforts
  Target potential customers across email, social, and more while reducing your manual workload.
• Fiber Cleaning Challenges
  Each fiber has unique issues—here’s what every technician should know.
• Soiled Carpet, Literally
  The November-December 2020 photo contest winner is Ray Jones of Altamont Chem-Dry in Livermore, Calif. for rescuing a literally soiled carpet from an apparent gardening disaster.

Also, read the Foreword to the November-December 2020 Cleanfax issue by Managing Editor Amanda Hosey in which she breaks down the top 6 challenges facing carpet cleaners according to our annual survey.

Check out this month’s sponsored look at the latest products from industry-leading companies.

You can also read the November-December 2020 digital magazine in full.