Posts Tagged ‘Exclusive’
Hiring Without an HR Department
For many small and mid-sized cleaning companies, the human resources (HR) department consists of one person: The owner. He wears many hats and hiring becomes another responsibility competing for attention in an already crowded day.
Read MoreTurning Customer Reviews Into Marketing Fuel
Every marketing consultant tells cleaning and restoration owners the same thing: Get more reviews. The advice is sound as far as it goes. Reviews build trust, and a healthy number of 5-star ratings signals that a company delivers on its promises. The trouble starts after a customer hits submit, when that review settles onto Google or Yelp and never moves again.
Read MoreWhen a Cleaning Job Becomes a Restoration Job
The cleaner who flags a hidden leak in time is not handing off a job. They are doing the single most valuable thing anyone in that building can do for it.
Read MoreStephanie Reynaud: Guiding the Volunteers Behind IICRC Certifications
Behind every IICRC certification program is a group of industry volunteers and someone coordinating their work. Stephanie Reynaud, the IICRC’s certification development supervisor, spends her days advancing new and revised programs through development with the subject-matter experts who donate their time to keep the curriculum grounded in real-world practice. In this Q&A, learn about her…
Read MoreProcrastination Charges Interest
If something has been on your list for six months, it isn’t a task anymore. It’s a decision you’ve already made and haven’t admitted out loud.
Read MoreWhat You Might Have Missed in Our Summer 2026 Issue
The Summer 2026 Cleanfax issue features our annual Restoration Benchmarking Survey Report, as well as a look at tile installation, pricing strategies, AI employees, and more.
Read MoreCleaning Pro’s Guide to Removing Self-tanning Products From Carpet
Between the growing number of at-home tanning products on the market and how easily a bottle tips over, technicians who know the chemistry and have a reliable sequence for it will handle these calls with a lot less guesswork than a client armed with a lemon and a bottle of dish soap ever could.
Read MoreMax Sparks: Managing the IICRC Team Keeping 50,000+ Technicians Moving
In this episode of Unscripted, an IICRC video production, Max Sparks, logistics manager of operations at the IICRC, shares how his team supports more than 50,000 certified technicians and 8,000 certified firms around the world, often serving as the first point of contact when professionals need help.
Read MoreBattling Microbial Contaminants: The Hidden Risks Lurking Behind Every Water Loss
In this expert panel discussion, Dr. Gavin Macgregor-Skinner, Doug Hoffman, and Alvaro “Moe” Zuluaga explore the science, processes, and practical decisions that help cleaning and restoration professionals tackle microbial contamination with confidence.
Read MoreThe Follow-Up That Doesn’t Feel Like a Follow-Up
Learn how one specific question, asked at the right time by the right person, can create trust, generate referrals, and turn a one-time customer into a lifelong advocate.
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