Google reportedly entering the emerging home service pairing market

NEW YORK — Google has acquired many employees from the now defunct Homejoy home cleaning service pairing company and is expected to enter into the growing service pairing market, according to an article from The Verge.

While the company has not yet officially announced this venture, many reports confirm the expansion.

Another big name, Amazon, also has expanded into the emerging home service pairing market. It launched its own version in early June.

Homejoy, which launched in 2012 “as a website designed to make it easier for people to find and schedule house cleanings from verified cleaners,” shut down due to a lack of funding and “a number of lawsuits from its cleaners who claimed they should be treated as employees, not contractors.”

If Google does make the move to home service offerings, it will raise questions regarding search rankings, as service providers associated with Google will likely be ranked higher than others.

We will have more on this venture as it develops. For the original article from The Verge, please click here.