What You Might Have Missed in Our October 2020 Issue

NORTHBROOK, Ill.—November 13, 2020—As fall fades into winter, the October 2020 Cleanfax issue still awaits you — packed with insight into restorers’ and carpet cleaners’ business needs. It’s online and available for your perusal at any time of the day or night.

In the new issue, you’ll find all the great management, technical, and marketing tips geared specifically toward carpet cleaning and restoration professionals that you’ve come to expect from our landmark publication.

A range of topics from the October 2020 Cleanfax issue include:

• The Difference Between Sanitizing, Disinfecting, and Sterilizing
  Now more than ever, in the age of COVID-19, it is important to know the difference between these antimicrobials.
• Starting a Rug Cleaning Business
  Rug cleaning experts discuss benefits, pitfalls, and tips for entering into the industry—it shouldn’t be just an extension of your carpet cleaning company.
• Buy, Rent, or Lease
  A Q&A on which equipment acquisition option works best for different scenarios to help you make a smart investment.
• Is COVID-19 Work Worth Risking Your Business?
  For those interested in performing cleaning during the pandemic, the high risks that accompany the work mean a discussion of insurance coverage is essential.
• Unintended Consequences of Being a Hands-on Owner
  When you finally reach that goal of getting out of the field, it can be hard to sit back while others do what you do best.
• How to Generate Online Leads During These Unprecedented Times
  Key points for high-quality lead generation and getting your company in front of the people who want your services.
• Why Do Carpet and Flooring Installations Fail?
  How to investigate and answer the toughest inspection questions.
• Solution to Slime
  The October 2018 photo contest winner is Rick Lewis of Lewis Carpet Cleaners who won with his cleanup of an area rug that held sentimental value for the customer.

Also, read the Foreword to the October 2020 Cleanfax issue by Managing Editor Amanda Hosey in which she discusses employee burnout during the pandemic.

You can also read the October 2020 digital magazine in full.