Roger Chacko Joins Neighborly as Chief Strategy and Marketing Officer
WACO, Texas—April 9, 2021—Neighborly, the largest home service brand franchisor, recently appointed Roger Chacko to lead its marketing team. Bringing more than 25 years of global brand building, corporate strategy, and growth catalyst experiences, Roger Chacko joins Neighborly as its new chief strategy and marketing officer. He will be responsible for all of the company’s marketing and strategy divisions and will be a driving force behind the continued growth of the organization in the coming years.
“To help build further on the growth momentum we have at Neighborly, I am delighted to welcome Roger Chacko to lead the marketing and strategy of our organization,” said Mike Bidwell, president and CEO at Neighborly. “Chacko has a proven track record of developing and delivering segment-defining marketing and sales programs across several business segments and geographies. The intersection between brands and consumers is narrowing through consumer experiences, and Chacko’s global experience and transformational marketing and strategy work at this intersection of consumers and brands will prove invaluable in Neighborly’s journey to creating and delivering exceptional home service experiences to our consumers and franchise partners.”
Prior to joining Neighborly, Chacko held various marketing, commercial, and strategy roles with global companies including Carlson Hotel Group, Bloomin’ Brands, USAA, Kellogg’s, and more. Most recently, Chacko served global fitness chain Planet Fitness as its chief commercial officer. Chacko earned his doctorate degree in management from Oklahoma State University and his master’s degree in management from Massachusetts Institute of Technology.
“Neighborly has the potential to become an iconic global brand that delivers exceptional home service experiences to communities around the world, and I am committed to making this vision a reality,” Chacko said. “Achieving Neighborly’s ultimate vision of ‘Owning the Home’ through its family of home service brands will require strategy, innovation, and marketing, and I look forward to working with Neighborly’s executive leadership and global marketing teams to make that happen.”
Neighborly’s 28 home service brands focus on repairing, maintaining, and enhancing homes and businesses. To learn more, visit www.neighborly.com. For franchise information, visit www.neighborlybrands.com.