Google introduces new Treemaps

MOUNTAIN VIEW, CA — Google will be releasing its new AdWords feature, Treemaps, in the coming weeks, which will help users get more out of AdWords, according to an article from Search Engine Land.

The new feature will allow AdWords users to see a visual representation of what’s working and what isn’t working on their site(s) through the charting method known as, of course, treemapping.

Treemaps show data by putting it into tiers of “nested rectangles” — think of how folders and subfolders work — in the case of this feature, allowing users to see the “good stuff” in green and the “bad stuff” in red, and since the data is nested,  the bigger the box, the more important it is.

For example, you can use Treemaps to compare your click through rate to your impressions for each campaign, allowing you to see the breakdown of when and how searchers choose to click on your ads, helping you establish better keywords in AdWords.

Treemaps will be available to all AdWords users within the next few weeks.

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