Gary Johnston talks with Floor Daily

Modern equalizer

CHATTANOOGA, TN — Stainmaster’s new Pet Protect ad campaign attempts to “aggressively target” pet owners, according to a podcast from Floor Daily.

In the podcast’s interview, Invista’s director of marketing communications, Gary Johnston, speaks with Kemp Harr.

In the interview, Johnston explains the thought process and methodology behind Stainmaster’s popular new ad campaign in which pets apologize to their owners for the damage they do to carpet.

“We did the preliminary research on the pet market and basically found that there’s more pets in households today in North America than there are children,” Johnston says in the interview. “There’s a lot of passion and emotion in that category, so we decided to tap into that pet market, where we found that the shopper loves their pet put they don’t love what the pet does in the house.”

To listen to the podcast, please visit Floor Daily here.

And click here to view a Stainmaster Pet Protect commercial.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content

link building

The Power of Link Building for Your Cleaning Company’s Success

Cleanfax March/April 2023 digital

Cleanfax March/April 2023 Digital Edition Online Now

Leadership Tip passion over experience

Leadership Tips: Passion Over Experience 

Leadership Tip buyer persona

Leadership Tips: Developing a Buyer Persona

Leadership Tip boosting brand image eco-friendly

Leadership Tips: Being Eco-Friendly to Boost Brand Image


Have you ever been at fault for ruining something and then had to pay to replace it, such as a room of carpet or hard floor, an area rug, or piece of furniture?

View Results

Loading ... Loading ...

Upcoming Events

February 21, 2023

Simply Irresistible: How To Create Marketing Messages To Find New Customers