John Monroe

John Monroe is a Business Development Advisor for Violand Management Associates (VMA), a highly-respected consulting company in the restoration and cleaning industries. Monroe is a leading expert in marketing, sales and sales management for the restoration and cleaning industries with over 30 years of experience in those fields. Through Violand, Monroe works with companies to develop their people and their profits. To reach him, visit or call 800-360-3513.

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AI sales

Is AI Going to Be the Death of the Salesperson?

As technology continues to advance, artificial intelligence (AI) has become an increasingly popular topic in the business world. While AI is often associated with automation...
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Be a Student of Your Industry

By John Monroe My first job out of college was with Shaw Industries, a company that would eventually become the world’s largest floor covering manufacturer....
Concentrated young guy in smart casual wear and stylish glasses is using headset and laptop for online communication, supporting, selling. A black guy sits at the office desk, side view

The Post-Pandemic Business Growth Playbook

By John Monroe After more than a year of social distancing, we are finally starting to feel a sense of normalcy, and I am excitedly...
Shot of a group of businesspeople with protective face masks interviewing a candidate in an office. Young  businesswoman during job interview in modern office.

Three Leadership Characteristics Baby Boomers Need to Embrace

By John Monroe Just accept it—the COVID-19 pandemic has changed the world forever. I am part of the baby boomer generation, and I have worked...
Businessperson carry a briefcase and walk on the road going up as an arrow

5 Sales Lessons from a Road Warrior

By John Monroe I consider myself an avid student of sales techniques. I have been selling for a living for over 35 years and still...
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5 Ways to Use Technology to Increase Sales

By John Monroe In today's sales environment, all sales manager and their sales teams should be incorporating the use of technology into their daily sales...

Wearing Two Hats

In business, managers have the responsibility of meeting both the needs of the company and those of the employees. This creates the necessity for two...


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