Home Franchise Concepts Names Cory Lyons President of Four Home Services Franchise Brands

Home Franchise Concepts, one of North America’s largest franchising systems in the home services industry, named Cory Lyons brand president of Kitchen Tune-Up, Bath Tune-Up, The Tailored Closet and PremierGarage. With nearly two decades of franchising experience, including serving as brand president of Koala Insulation and Wallaby Windows, Lyons brings a strong background in franchise operations, business development and brand growth.

Lyons’ appointment comes as the four brands continue to expand through new franchise owners joining the system and reinvestment from existing franchisees. Key highlights through October 2026 include:

• A Wisconsin franchise owner with 20 years in the system acquired his fourth territory for both The Tailored Closet and PremierGarage, bringing his total portfolio to eight territories.
• Kitchen Tune-Up franchise owners in Wisconsin reinvested in the brand two years after joining by acquiring a second territory.
• A Pennsylvania franchisee transitioned from general manager to owner of The Tailored Closet and PremierGarage, acquiring three territories across both brands and building on his experience managing the businesses.
• A couple joined Kitchen Tune-Up and purchased two territories after being introduced to the franchise by an existing Budget Blinds owner.
• A husband-and-wife team became Kitchen Tune-Up franchisees in Michigan, bringing backgrounds in construction, carpentry and military service to their new business venture.

“Cory’s hands-on leadership style and experience in franchising make him the right person to lead these four brands into their next phase of development,” said Corey Benish, president and CEO of Home Franchise Concepts. “Each brand has established a strong presence in the home remodeling and improvement industry, competing alongside some of the largest names in the space. We’re confident Cory can build on that momentum, strengthen their competitive positions and help each brand reach its full potential.”

Together, these portfolio brands serve a wide range of home improvement needs, including kitchen and cabinetry updates through Kitchen Tune-Up, bathroom remodeling with Bath Tune-Up, custom home organization solutions from The Tailored Closet, and garage flooring, cabinetry and storage from PremierGarage.

“Since joining the team, I’ve been meeting face-to-face with franchise owners to learn from their experiences and understand where we can make the greatest impact,” Lyons said. “What stands out most is the passion and collaboration across our franchisee community. My focus is on reinforcing what’s already working, finding ways to make day-to-day operations more efficient and enhancing our training and marketing resources that help our owners run their businesses.”

As part of this commitment to strengthening franchisee support and positioning the brands for continued growth, Benish also announced the promotion of Amy Campbell to senior vice president, operations, The Tailored Closet & PremierGarage. Campbell, who has been with Home Franchise Concepts for more than five years and previously served on the Budget Blinds team, will provide dedicated operational leadership and support to both brands. In her new role, she will report directly to Lyons and join the executive leadership team.

Looking ahead to 2027, Kitchen Tune-Up, Bath Tune-Up, The Tailored Closet and PremierGarage are focused on attracting entrepreneurs from diverse professional backgrounds, including those with experience in management, sales, operations and customer service. While no prior home improvement industry experience is required to become a franchisee, franchise owners can leverage their transferable skills alongside established training, operational systems and marketing resources.