The million dollar adjuster


“That adjuster gave us over a million dollars in business last year,” she said to me.

I am a “professor of marketing” to insurance adjusters and agents. I observe vendor’s sales and marketing methods to determine what works and why; and what doesn’t work and why not.

One thing I’ve come to learn is that just one adjuster can be responsible for a bump in annual revenue of several hundred thousand or even a million dollars.

One of the greatest challenges to every sales and marketing person is: Which adjuster?

Where is that one adjuster that can make that kind of difference in my success? 

One of the problems I see with restoration contractors is they try to perform “shotgun marketing.” They try to mass market their services to the insurance industry.

Instead of trying to reach every adjuster in your marketplace, do your research and concentrate on adjusters you may be able to do business with. One way to do this is by attending insurance association meetings and getting to know the movers and shakers that can send business your way.

Peter Crosa has been a licensed independent adjuster for more than 35 years, handling insurance claims throughout the United States and Latin America. Since 2000, he has traveled across the country conducting seminars and speeches on the topic of marketing restoration services to the insurance claims industry. He is author of the 2013 Restoration Contractors Guide to Insurance Repair. Visit his website at or e-mail him at [email protected] to ask a question.

Guest Author

Follow Guest Author

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content

AI sales

Is AI Going to Be the Death of the Salesperson?

Grow your social media

The Digital Marketing Demystified Series—Part 2: Grow Your Business with Social Media

Digital Marketing - Part 1

The Digital Marketing Demystified Series—Part 1: World Class Email Marketing

slow economy

5 Marketing Strategies for Carpet Cleaning Businesses in a Potential ‘Slow Economy (the “R” word)’

link building

The Power of Link Building for Your Cleaning Company’s Success


In which of the following ways do you plan to use or currently use artificial intelligence (AI) to positively impact your cleaning or restoration business? (You can choose more than one answer.)

View Results

Loading ... Loading ...