Straight Talk: Clarifying Cleaning Terminology [Video]

Cleaning-terminology

NORTHBROOK, Ill.—May 29, 2020—In this edition of Straight Talk with Jeff Cross, Patrick Norris, senior marketing specialist with Sanitaire, a division of Bissell, discusses the importance of clarifying cleaning terminology during the COVID-19 pandemic.

COVID-19 has brought about an increased focus on cleaning, sanitizing, and disinfecting, but often these terms are used interchangeably even though they are different. “What’s getting lost is the fact that cleaning itself is different than sanitizing and disinfecting. It’s really a full ecosystem of cleaning,” said Norris.

“Cleaning” refers to removing soil, which is a critical first step before sanitizing or disinfecting can occur. When it comes to sanitizing and disinfecting, Norris says that following product instructions—especially concerning dwell times—is crucial to ensuring the product is used to effectively inactivate the virus.

As far as how COVID-19 is changing the cleaning industry, Norris expects that both the frequency and duration of cleaning protocols will increase and that commercial clients will request deep cleaning more often. He adds that marketing is also important because the cleaning industry needs to get the word out about the products and services they offer and other industries need to assure their customers they are using these products and services to create a safe environment. Restoring consumer confidence through marketing with clear cleaning terminology is crucial to helping the economy rebound.

Watch the complete episode of Straight Talk with Jeff Cross below, and find more Straight Talk episodes on cleanfax.com. Take part in the engaging online conversations on industry topics by joining the Straight Talk Facebook group today.

 

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content

Digital Marketing - Part 1

The Digital Marketing Demystified Series—Part 1: World Class Email Marketing

AI Salesperson

Is AI Going to be the Death of the Salesperson?

slow economy

5 Marketing Strategies for Carpet Cleaning Businesses in a Potential ‘Slow Economy (the “R” word)’

link building

The Power of Link Building for Your Cleaning Company’s Success

Cleanfax March/April 2023 digital

Cleanfax March/April 2023 Digital Edition Online Now

Polls

With the global transition to electric powered vehicles based on improvements in battery technology, do you see electric-powered truckmounts becoming standard anytime in the future?

View Results

Loading ... Loading ...

Upcoming Events

February 21, 2023

Simply Irresistible: How To Create Marketing Messages To Find New Customers