Straight Talk: Clarifying Cleaning Terminology [Video]

Cleaning-terminology

NORTHBROOK, Ill.—May 29, 2020—In this edition of Straight Talk with Jeff Cross, Patrick Norris, senior marketing specialist with Sanitaire, a division of Bissell, discusses the importance of clarifying cleaning terminology during the COVID-19 pandemic.

COVID-19 has brought about an increased focus on cleaning, sanitizing, and disinfecting, but often these terms are used interchangeably even though they are different. “What’s getting lost is the fact that cleaning itself is different than sanitizing and disinfecting. It’s really a full ecosystem of cleaning,” said Norris.

“Cleaning” refers to removing soil, which is a critical first step before sanitizing or disinfecting can occur. When it comes to sanitizing and disinfecting, Norris says that following product instructions—especially concerning dwell times—is crucial to ensuring the product is used to effectively inactivate the virus.

As far as how COVID-19 is changing the cleaning industry, Norris expects that both the frequency and duration of cleaning protocols will increase and that commercial clients will request deep cleaning more often. He adds that marketing is also important because the cleaning industry needs to get the word out about the products and services they offer and other industries need to assure their customers they are using these products and services to create a safe environment. Restoring consumer confidence through marketing with clear cleaning terminology is crucial to helping the economy rebound.

Watch the complete episode of Straight Talk with Jeff Cross below, and find more Straight Talk episodes on cleanfax.com. Take part in the engaging online conversations on industry topics by joining the Straight Talk Facebook group today.

 

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content

CoreLogic

CoreLogic: Spearheading Innovation and Technology in the Restoration Industry

Insurance_Webinar_600x300_CF

Insurance Restoration Strategies Unlocked: How to Identify & Conquer Top Challenges in the Industry

AI sales

Is AI Going to Be the Death of the Salesperson?

Grow your social media

The Digital Marketing Demystified Series—Part 2: Grow Your Business with Social Media

Digital Marketing - Part 1

The Digital Marketing Demystified Series—Part 1: World Class Email Marketing

Polls

As a restoration contractor, does it concern you that some insurance companies are dropping coverage in certain states, such as California and Florida?

View Results

Loading ... Loading ...