How To Boost the Power of Your Wholesale Distribution Sales Team [Video]


In this edition of Straight Talk! with Jeff Cross, David Kahle, a noted and in-demand keynote speaker, author, and expert business coach, offers several solutions that can help any organization involved in sales, but especially those in wholesale distribution.

The FOFs for Goal-Setting

Utilizing Kahle’s original FOFs (Focus on First) strategies for goal-setting, companies can choose which goals to focus on at what times in order to succeed at each goal rather than becoming overwhelmed by the immensity of their goals as a team.

As Kahle states, “In my way of thinking, what if we said ‘this is what we’re going to focus on first.’ Understanding that the timelines for goals are kind of arbitrary, what if we said ‘these are the five things we’re gonna call FOFs. Then these become the things we focus on first, we apply our resources, our time, our talent, and when we feel that we’ve achieved these FOFs, we focus on other ones.”

The FOFs method helps to break down each goal so the sales team can focus their efforts, work together to accomplish their tasks, and complete more of their goals than ever before.

This is just one of the useful tips and strategies shared in this wholesale distribution sales episode of Straight Talk! with David Kahle. The very best strategies can be found in the full video below.

Watch the complete episode of Straight Talk! with Jeff Cross below, and find more Straight Talk! episodes on

You can also listen to this episode of Straight Talk! on our Podcast platform as well!

Take part in the engaging online conversations on industry topics by joining the Straight Talk! Facebook group today.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

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