Subscribe
Receive up-to-date industry news, how-to tips, exclusive online content, videos, and more by signing up today!
Industry Leaders Urge Federal Recognition of Emergency Restoration Services in 2027 NAICS Update
NORMI Offers Webinars and Onsite Training Courses for Indoor Environmental Professionals
ATI Restoration Named to U.S. News & World Report’s 2026-2027 Best Companies to Work For List
ISSA Scholars Invests in Next Generation with $182,500 in Scholarship Awards
Keystone Restoration Group Surpasses 80 Five-Star Google Reviews in Utah
Merit Restorations Acquires GearClean
Exclusive Content
Inside RIA’s Fight for Restoration Recognition
Darren Hudema discusses RIA’s effort to establish NAICS code 624231—Emergency Restoration Services—and why the initiative could have far-reaching implications for restoration contractors, technicians, business owners, and the future of the profession.
Tales From the Floor: Optical Brighteners
How can you check whether a cleaning agent contains an optical brightener?
Not Every Customer Complaint Deserves an Apology
One kind of apology means “I made a mistake, and I own it.” The other means “I hear that you’re upset, and I care.”
Poor Tile Installation
Is the grout really to blame for tile problems?
The New Rules of Winning Customers in an AI-Driven World
John Clendenning, founder of Carpet Cleaner Marketing Masters, discusses how artificial intelligence is transforming the way customers research, compare, and choose cleaning and restoration companies.
Your Employees Are Using AI. But Are They Still Thinking?
AI is transforming the workplace, but is it also changing the way employees think? A growing body of research suggests that excessive dependence on AI-generated content may contribute to “knowledge decay”—a gradual erosion of critical thinking, expertise, and trust within organizations.
Subscribe
Receive up-to-date industry news, how-to tips, exclusive online content, videos, and more by signing up today!
Products & Technologies
The New Rules of Winning Customers in an AI-Driven World
Your Employees Are Using AI. But Are They Still Thinking?
AI in Hiring: What Works, What Doesn’t, and What Employers Need to Know
AI Mistakes: The Risks, Costs, and Realities
Upcoming Events
Sept. 9-11 | Las Vegas
The Experience Convention and Trade Show 2026
The Fall Experience is where cleaning and restoration professionals come together to explore every aspect of the industry from start to finish.
Polls
Loading ...Straight Talk Expert Videos
