Reins to Offer Alternative Equity Solutions to CORE Group’s Members

Reins, a technology firm dedicated to empowering privately owned businesses through alternative equity solutions, strategically partnered with CORE Group. The move introduces Reins’ innovative phantom stock and profit-sharing solutions to the national network of property restoration professionals.

As a recommended service provider, Reins will offer CORE members access to tools built from the ground up for privately owned businesses seeking to incentivize performance, support succession planning and build stronger key employee loyalty in an increasingly competitive labor market.

“Partnering with CORE is a natural fit for our alternative equity solutions,” said Chris Buttenham, Reins co-founder and CEO. “Restoration business owners often face uphill battles retaining key talent in a challenging–and competitive–labor market. The forward-thinking companies creating more buy-in and rewarding loyalty are the ones keeping their best people.”

Buttenham will present at The Collective, CORE’s annual conference, at 2:30 p.m. on Aug. 12 at the JW Marriott San Antonio Hill Country Resort & Spa in San Antonio, Texas. During the event, he will demonstrate how the right incentives can support employee retention, drive real business growth and aid in succession planning without giving away ownership and control.

“We are dedicated to forging strategic alliances that bring world-class resources, technology and support to CORE members,” said Matthew Hensley, CORE president. “This collaboration with Reins delivers an innovative resource that helps our members protect their businesses today while building a clear framework for successful future transitions.”

CORE Group offers support, guidance, and education to independent restoration contractors, providing resources that include CORE University, an education and training platform with extensive training and certification programs for industry professionals. Members also benefit from CORE Perks, a preferred vendor program that delivers the industry’s best pricing, negotiated discounts and rebates from leading equipment and service suppliers, as well as access to a network of recommended vendors, which now includes Reins.