PuroClean Honors President, COO Steve White for 35 Years in Franchising

Template logo 35th anniversary with a frame in the form of laurel branches and the number 35

TAMARAC, Fla.—March 26, 2021—PuroClean president and COO Steve White celebrates 35 years in the franchising industry. White has earned a strong reputation as a “bold leader” who listens attentively to his team, inspiring innovation while creating a solutions-driven culture that thrives in adversity. White has been praised with accolades throughout his years in franchising for focusing on servant leadership and the concerted effort he places on helping local entrepreneurs find success.

“Frank [Torre] and I are honored to congratulate Steve on reaching 35 years in franchising, and we are proud to have been part of his journey since he came onboard with PuroClean in 2013,” said Mark W. Davis, CEO and chairman of PuroClean. “Steve is a dedicated leader with a unique, personal, caring style, and under his leadership, PuroClean continues its evolution toward becoming a world-class brand.  It is a privilege to work alongside Steve and to watch his relentless servant leadership make a terrific impact on our network of entrepreneurs and the communities they serve.”

Under White’s leadership, the PuroClean brand has expanded into more than 320 locations while boosting company culture and maintaining a family feel. In the last five years, the company’s system-wide sales more than doubled, and the average sales per franchise unit have risen by 50%. This year alone, the company is already seeing system-wide sales ahead of its projected goals.

A former U.S. Army Captain, White has spent his civilian business career leading national brands like Dominos Pizza, Allegra Network, and PuroClean, with a key focus on strengthening the internal processes of each system and establishing strong brand visibility and loyalty. Throughout his career in franchising, White has served in various roles on the International Franchise Association (IFA)’s Educational Foundation VetFran committee, most recently becoming chair of the committee.

“It’s truly an honor to work with some of the most dedicated professionals in the franchise industry on a daily basis, and it is those around me who have kept me so passionate about what I do,” said White. “Over the last 35 years, I’ve focused on helping restore legacy franchise brands and pushing to ensure the franchising industry realizes its full potential while nurturing relationships between brands and business owners out there serving their local communities. I am proud to be able to continue my journey with PuroClean and look forward to remaining involved with VetFran, which means so much to me.”

In 2020, White championed PuroClean through a challenging pandemic, coming out on the other side with record-breaking sales and earning recognition through the International Business Awards with two gold awards, and a bronze in the Most Valuable COVID-19 Corporate Response category. During the 2020 COVID-19 pandemic, White focused his team on finding innovative ways to retain staff while simultaneously increasing brand awareness, introducing advanced technological solutions, and improving processes and procedures to keep up with evolving industry standards related to the virus.  Under his leadership, the team enhanced the PuroClean Academy to a new hybrid, high-tech training facility that incorporates virtual training with live facilitation and did not lose focus on meeting the needs of potential new franchise owners through regularly scheduled virtual meetings.

Still keeping his eye out for the greater good of the entire franchise network, White reminds his home office team regularly that “our goal is to serve our franchise owners. They are our number one customer.”

For more than 20 years, PuroClean has helped home and business owners with their restoration and remediation needs, serving communities across the United States and Canada with a network of over 320 offices. For more information, visit www.puroclean.com; for franchise information, visit www.puroclean.com/franchise.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

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