Proctor & Gamble releases survey results


CINCINNATI — Proctor & Gamble recently released the 2014 results of its annual Cleaning Industry Insights Survey performed by the P&G Professional sector, according to a press release.

The survey found many commonalities across industries, including that 36 percent of all respondents in various cleaning-related industries cited keeping customers satisfied as their number one business priority, a figure that is even higher in the commercial cleaning industry at 55 percent.

Other noteworthy statistics are:

  • 55 percent — said the most important factor in cleaning products the ability to “get the job done right the first time”
  • 59 percent of cleaning managers say they are using a “doing-more-with-less” approach due to budget cuts
  • 66 percent said they were proud of the cleanliness they achieve

The P&G Professional 2014 Cleaning Industry Insights Survey, which analyzed the responses of 401 cleaning industry professionals, was conducted in partnership with Ipsos Public Affairs in May 2014.

The full report is available here.

Cleanfax Staff

Cleanfax provides cleaning and restoration professionals with information designed to help them manage and grow their businesses.

Follow Cleanfax Staff

Related Posts

Share This Article

Join Our Newsletter

Expert Videos

Popular Content

AI sales

Is AI Going to Be the Death of the Salesperson?

Grow your social media

The Digital Marketing Demystified Series—Part 2: Grow Your Business with Social Media

Digital Marketing - Part 1

The Digital Marketing Demystified Series—Part 1: World Class Email Marketing

slow economy

5 Marketing Strategies for Carpet Cleaning Businesses in a Potential ‘Slow Economy (the “R” word)’

link building

The Power of Link Building for Your Cleaning Company’s Success


In which of the following ways do you plan to use or currently use artificial intelligence (AI) to positively impact your cleaning or restoration business? (You can choose more than one answer.)

View Results

Loading ... Loading ...